Self-employed
Marketing Principles
The 4 P's
Market Segmentation
Accounting
100

The activity of setting up a business or businesses, taking on financial risks in the hope of profit

What is Entrepreneurship

100

The process of promoting and selling a consumer good, service or idea to a customer

What is marketing

100

Goods, services, and ideas are all examples of this

what is product.

100

Gender, age, race, income level, and education are all examples of this method of segmentation of a market

What are demographics

100

Assets = Liabilities + owner's equity

What is the accounting equation

200

Vision, passion, motivation, creativity, just to name a few.

What are characteristics of an entrepreneur


200

This component of the 4 P's is sometimes referred to as the distribution strategy and may include stores, both physical and online, and any other means by which the company can reach customers

What is place

200

Research and design takes place in this component of the 4P's

What is product

200

Lifestyles, attitudes, values, personality, and interests are all examples of this method used to segment a market

What are Psychographics

200

Another word for sales is this

What is revenue

300

The ability to make a living doing what you love, is an example of this

What is an advantage of entrepreneurship

300

This component of the 4 P's determines how much a product or service will cost.

What is price.

300

Profit is included in this component of the 4 P's

what is price

300

Rational, patronage, emotional, convenience, impulse and prestige are all examples of this for consumers

What is motivation

300

Accounts receivable is an example of this account type

What is an asset

400

a person who organizes and operates a business or businesses, taking on greater than normal financial risks.

What is an entrepreneur

400

Manufacturer, distributor, retailer, are all examples of this

What is a distribution channel.

400

Slogans, Logos and jingles are all part of branding, also this one of the 4 P's

What is promotion


400

City, state, and country are all methods of this type of market segmentation 

What is geographic

400

Accounts Payable is an example of this account type

What is a Liability

500

Greater responsibility, higher risk, greater sacrifices, are examples of this...

What are disadvantages of entrepreneurship

500

This component of the 4 P's is defined as any communication used to inform, persuade, or remind consumers about a company's product.

What is Promotion

500

Bandwagon, Glittering generalities, statistics, testimonials, are all examples of this 

What are Propaganda techniques

500

Occasions, benefits, loyalty, and usage rates are all examples of this type of market segmentation

What is Behavioral

500

This is the calculation for net income

What is revenue - expenses