Marketing 101
What do we call a group of people most likely to buy your product or service?
What is a target audience?
This word means the total money a business brings in before any costs are taken out.
What is revenue?
If it costs you $5 to make a shirt and you sell it for $20, how much profit do you make per shirt?
What is $15?
Your business has too much leftover inventory. What’s a smart thing to try?
What is offer a sale or promotion?
Nike’s checkmark logo is also known as the ____.
What is the swoosh?
This type of marketing happens when happy customers tell others about your business.
What is word-of-mouth marketing?
The money left after subtracting costs from sales.
What is profit?
Money you spend to keep the business running, like rent or supplies.
What are expenses?
A customer complains about your service online. What should you do first?
What is respond politely and offer to help fix the issue?
Colors, fonts, and logo all help build this part of a company.
What is Brand Identity?
A short phrase that represents a brand and sticks in people’s minds.
What is a slogan?
This word describes owning a part/percentage of a business.
Equity
This is the money you invest in starting your business.
What is startup capital?
You’re not getting enough customers. What should you do?
What is increase your marketing or try a new strategy?
Nike’s phrase “Just Do It” is an example of what branding element?
A tagline (or brand slogan)
What do we call the strategy of offering limited-time discounts to boost sales?
What is a promotion or sales promotion?
A quick and persuasive business presentation is called a __.
What is a pitch?
Even with good planning, there’s no guarantee a business will succeed. What does this uncertainty highlight?
DOUBLE POINTS !!!
What is risk?
A CEO notices some employees often arrive late and miss deadlines. What’s a responsible first step they could take?
Have a team meeting or set clear expectations
A unique design or symbol that represents a business.
What is a logo?
A luxury watch ad focuses more on status and exclusivity than the watch’s features. What marketing approach is being used?
A. Price-based marketing
B. Emotional appeal
C. Viral marketing
D. Informational advertising
B. Emotional appeal
This document outlines your business goals and how you’ll reach them.
What is a business plan?
This basic formula is: Revenue – Expenses = ?
What is profit?
You're low on funds. What is one smart option to raise money?
What is apply for a small business loan or seek investors?
A company wants all its messages—on the website, ads, and packaging—to “sound” the same no matter where you see them. What are they trying to keep consistent?
Their brand voice