Marketing
Business Competencies
Name the Song
Stategy
Name the Band
100

The process of promoting, selling, and distributing products or services to customers.

What is Marketing

100

commitment of organizations and their employees to follow laws, regulations, industry standards and ethical principles relevant to their operations

What is Compliance?

100

Thunder only happens when it's raining

Dreams - Fleetwood Mac

100

The way people make decisions about buying products and why they buy them

What is Consumer Behavior?


100

Last Dance, Won't Back Down, Don't Do Me Like That

Tom Petty and The Heartbreakers

200

An item or service that is made available for sale.

What is a Product

200

methods used to convey information in the workplace

What is Professional Communication

200

Just a small town girl
Livin' in a lonely world

What is Don't Stop Believin

200

When customers keep buying from the same brand or business.

What is Loyalty?


200

Blackbird, Rocky Raccoon, Hard Days Night, Yesterday

The Beatles

300

A name, logo, or design that identifies a product and makes it unique.

What is a Brand?


300

performance in a manner appropriate for the profession and workplace

What is Professionalism?
300

I stay out too late
Got nothing in my brain

What is Shake it Off?


300

What customers want or require from a product or service.

What is Customer Needs?

300
Angie, Beast of Burden, Paint it Black 

The Rolling Stones

400

The process of gathering information about customers' needs and preferences

What is Market Research

400

ability to plan and execute control over the amount of time spent on specific activities to effectively accomplish goals in a timely manner

What is Time Management?

400

I met somebody, and he's got blue eyes
He opens the door, and he don't make me cry

What is Tennessee Orange?


400

Using popular people on social media to promote products.

What is Influencer Marketing?

400

Stairway to Heaven, Who Lotta Love, Black Dog

Led Zeppelin

500

Product, Price, Place, Promotion

What are the 4 Ps of Marketing

500

process of exchanging information, using verbal, written, nonverbal and digital means within an organization

What is Workplace Communication?


500

It's close to midnight
Something evil's lurking in the dark

What is Thriller?

500

Dividing customers into groups based on similar needs or interests

What is Segmentation?

500

Hotel California, Take It Easy, Liyin Eyes

Eagles