Using Digital Media in Business
In the context of digital communication, _____ is the ability of a marketer to identify customers before they make a purchase.
Addressability
Marketers' ability to process orders electronically and increase the speed of communications, thereby reducing costs, inefficiencies, and redundancies most likely relates to the _____ element of the marketing mix.
distribution
_____ is a tool that uses the Internet, particularly social networking and video sharing sites, to spread a message and create brand awareness.
Viral marketing
According to the social technographics of Forrester Research, _____ are consumers who regularly update their Twitter feeds or status updates on social networking sites.
conversationalists
Due to consumer concerns over privacy, the _____ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.
Federal Trade Commission
_____, in the context of digital communication, refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
connectivity
Interactivity
Price
_____ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers
Podcasts
According to the social technographics of Forrester Research, _____ are consumers who read online information but do not join groups or post anywhere.
spectators
_____ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.
Identity theft
In the context of digital communication, _____ refers to consumers' ability to get in touch with marketers along with other consumers.
connectivity
A _____ is a web-based meeting place for friends, family, coworkers, and peers that lets users create a profile and connect with other users for a wide range of purposes.
social network
_____ allow users to develop avatars that live and play online, and sometimes even have their own currency
Virtual worlds
A photographer who travels widely has her own blog where she shares her experiences. According to the social technographics of Forrester Research, she belongs to the category of _____.
creators
One growing scam used to initiate identity theft fraud is the practice of _____, whereby con artists counterfeit a well-known website and send out e-mails directing victims to it.
Phishing
In the context of digital communication, _____ refers to the customer's ability to regulate the information they view as well as the rate and exposure to that information.
control
This service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?
.____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.
Bitcoin
Dylan is a foodie who loves to try different cuisines at different restaurants. He also writes about his experiences at the restaurants and rates their services. In the context of social technographics of Forrester Research, Dylan falls under the category of _____.
critics
_____ typically uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.
Digital marketing
_____ are web-based journals in which writers can editorialize and interact with other Internet users.
Blogs
small bits of software on a website, desktop, or mobile device that perform a simple purpose, such as providing stock quotes.
Widgets
____ describes how marketers use digital media to find out the opinions or needs of potential markets.
Crowdsourcing