Chapter 7
______________ is the grouping of jobs into working units usually called units, groups, or divisions.
Departmentalization
It consists of all the activities managers engage in to produce goods and services.
operations management
____________ consists of all the activities involved in acquiring, maintaining, and developing an organization’s human resources.
Human Resource Management
The father of scientific management is?
Frederick Taylor
A (n) ____________ is a group of individuals and/or organizations who have needs for products in a given category and have the ability, willingness, and authority to purchase them.
market
It is the simplest organizational structure.
line structure
is the ability of a good or service to satisfy a human need
utility
What is assessing employees’ current and potential performance levels
performance appraisal
What refers to the inner rituals, traditions, processes, and values of a firm.
organizational culture
The marketing mix consists of four P's; price, product, place and _______.
promotion
A company that has departments for marketing, finance, personnel, and production is organized by:
Function
The American economy is now characterized as a ____________ economy.
service
A(n) ___________ is a reward in addition to regular compensation that is provided indirectly to employees.
employee benefit
The hierarchy of needs theory of motivation was developed by ______________?
Abraham Maslow
A(n) _________ is a group of individuals or organizations, within a market, that share one or more common characteristics.
market segment
____________ is the division of labor into small, specific tasks and the assignment of employees to do a single task.
Specialization
A (n) ______________ is a group of similar products that differ only in relatively minor characteristics.
product line
_______________ refers to the differences among people in a workforce owing to factors such as age, race, ethnicity, gender, sexual orientation, and ability.
Diversity
__________ is a theory of motivation suggesting that employees are motivated to achieve goals that they and their managers establish together.
Goal-setting theory
What is the process of using information about customers to create marketing strategies that develop and sustain desirable customer relationships.
Customer relationship management (CRM)
A special type of project team that focuses on devising, designing, and implementing a new product is a:
product-development team
______________ consists of all the activities involved in obtaining required materials, supplies, and parts from other firms.
purchasing
What occurs when employees leave their jobs—whether they quit, retire, are laid off or fired, or even are promoted to a higher level within the firm.
turnover
_____________ refers to making employees more involved in their jobs by increasing their participation in decision making.
Empowerment
______________ is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem.
Marketing research