4 Ps
The amount of money a firm asks in exchange for its products
What is price?
Creating a new business while bearing most of the risks and enjoying most of the rewards
What is entrepreneurship?
This shows how much of a payday you will get for your money in dividends by investing in the stock
What is dividend yield?
This is a measure of the liquidity that represents a company's ability to pay current liabilities with assets that can be converted to cash quickly
What is quick ratio?
This is a special book or computer program in which transactions are recorded in the order that they occur
What is a journal?
A combination of the four elements of marketing
What is marketing mix?
These entrepreneurs are rare individuals that come up with a great idea of product that no one has thought of before
What are innovators?
All the money owed to a business by others
What are accounts receivable?
This measures how much a company is funding its operations using borrowed money
What is debt to equity ratio?
These choices determine which projects the business will invest in, how the investments will be financed, and whether or not to pay dividends to the company's shareholders
What are capital investment decisions?
Getting the right product when you need it, where you need it to create convenience for the customer
What is place?
These entrepreneurs seek to create scalable business within a short time frame
What are builders?
The value of the company if it is torn up and sold today
What is P/B ratio?
This is the result of subtracting the cost of goods sold from net sales
What is gross margin?
This document captures the business's financial condition at a particular moment
What is a balance sheet?
The various types of communication that marketers use to inform, persuade, or remind customers about their products
What is promotion?
These entrepreneurs are optimistic individuals with the ability to pick out financial opportunities, get in at the right time, stay on board during the time of growth, and exit when a business hits its peak
What are opportunists?
This values a company by measuring its current share price relative to its earnings per share
What is P/E ratio?
This is a measure of the profitability of a company to determine if stock is worth investing in
What is earning per share?
This document shows how much money the business has made or lost during a specific period of time
What is an income statement?
The goods, services, or ideas a business will offer its customers
What is product?
These entrepreneurs are individuals who are analytical and risk averse, they have a strong skill set in a specific area obtained through education or apprenticeship
What are specialists?
This incorporates the historical growth rate of the company's earnings
This measures profitability and how effectively a company uses shareholder money to make a profit
What is return on equity?
This document is a financial summary estimating when, where, and how much money will flow into and out of a business during a specific period of time
What is a cash flow statement?