Marketing
The way the packaging looks on a product matters. That's because people buy things with their ____.
Eyes
Which of these is the right formula for currency exchange?
a) b * a = c
b) c * b = a
c) a * b = c
c) a * b = c
Where "a" is the amount of money we currently have, "b" is the exchange rate and "c" is how much we have in the foreign currency.
Pacific Gas & Electric (PG&E) violated business ethics because they made the mistake of putting profits ahead of ______.
People!
Fun fact: ___% of Americans say they have refused to spend money at certain businesses because of unethical practices.
a) 36
b) 40
c) 52
c) 52
Which "P" from the 4 P's of Marketing is missing?
Product, Place, Promotion, P________
a) Partnership
b) Price
c) Patent
b) Price
Trading with another nation because we're trying to preserve a relationship with them is called trading for __________ reasons.
a) Specialization
b) Political
c) Surplus
b) Political
Honesty, Wisdom, Prayer, Compassion, Humility, Generosity, Respect
Fun marketing fact: ___% of consumers purchase items based on brand names.
a) 53%
b) 44%
c) 72%
c) 72%
Using celebrities to sell products is a concept that came around in the 1980's. Which celebrity was selling Slim Jim's on the commercial you saw last week?
a) Selena Gomez
b) Michael Jordan
c) Macho Man Randy Savage
c) Macho Man Randy Savage
The 3 types of resources businesses use to conduct operations are:
Labor, Land, ______
Capital
Describe how the Lakota Value of Respect could apply in the business world today.
(answers will vary)
BONUS: Fun fact: in the famous "Batterygate" case of 2017, Apple was accused of releasing an update that did what?
a) Slowed down the performance of people's iphones.
b) Illegally recorded customers' conversations.
c) Charged people money without their knowledge.
a) Slowed down the performance of people's iphones.
Pine Ridge Oil purposely puts kids toys on the bottom shelves so that the toys are on their eye level. Which of the 4 P's of Marketing are they applying?
a) Product
b) Place
c) Promotion
b) Place
How much is 50 U.S. Dollars (USD) worth in Cuban Pesos (CUP), if the exchange rate is: 23.98?
50 U.S. Dollars = 1,199 Cuban Pesos
Describe ethics.
Moral principles that govern a person's behavior like a compass; a sense of right and wrong.
The earliest example of marketing was found around 4200 B.C. in a cave painting. Scientists loosely interpreted the depiction as:
a) "6 ways to impress your girlfriend."
b) “6 ways a spear can save you from wild boar.”
c) "Try leather sandals for better hunting."
b) “6 ways a spear can save you from wild boar.”
Tik Tok ads are a form of which of the 4 P's of Marketing?
Promotion
Describe how a business partnership works.
A business owned by 2 (sometimes 3) people who each share the responsibility for running the business, and also share the profit.
(answers will vary)
Currently, (this company) is the U.S. largest exporter of goods.
a) ExxonMobile Chemical
b) International Forest Products
c) Koch Industries
c) Koch Industries
Koch Industries exports everything from petroleum to paper to glass and building materials. They generated $125 billion in revenue in 2024, making it one of the largest private companies in North America.