Vocabulary
The reputation and impression you create through your actions, communication, skills, choices, and online presence.
Personal Branding
Name three factors that can influence your personal brand
possible answers: work ethic, online presence, communication, attitude, appearance, how you handle stress, activities, friends, school involvement, how you treat people, etc.
Why would you want to market yourself differently depending on who your audience is?
Different employers, colleges, and organizations will be looking for different qualities in an applicant.
On your Resume, you need to describe the duties you fulfilled in EACH experience you've had. These descriptions are formatted as bullet points that should start with what kind of word?
Strong Action Verb (led, managed, etc.)
How long should it take to give an elevator pitch?
30-60 seconds
strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a project, business, or individual.
SWOT Analysis
Businesses use this tool to evaluate themselves, but This tool also helps you (as an individual) identify your strongest selling points, as well as the specific things you might need to work, on before marketing yourself to a college or employer.
SWOT Analysis
Why is it important to identify what your target market needs or wants BEFORE creating your resume, application, and/or cover letter?
So that you can understand what qualities and traits you need to emphasize in order to stand out as an applicant.
How many pages should a resume be?
one!
Name a situation in which you might use an elevator pitch (you cannot say "in an elevator")
possible answers: talking to someone who works at your dream company, a job recruiter, college fair, job fair, networking event, etc.
The specific group of people you are trying to reach.
Target Market
Personal Branding is NOT...
pretending to be someone you're not
Good marketing starts with knowing your ________.
customer
Name the 4 rules of resumes (hint: all 4 words start with a "c")
Clean, Clear, Concise, Customized
Why do you need to highlight a specific experience in your elevator pitch?
To show that you're working toward your passion and goals, and to communicate your value
a short, one-page document that lists your work history, education, and skills so you can show an employer you are right for a job.
Resume
Businesses use target markets to decide ___________.
how they want to advertise their product.
Name one thing that could make a resume "bad"
possible answers:
-Poor layout
-Errors
-Irrelevant, false, or missing info
-Lack of focus
Why should you always end your elevator pitch with a question?
to turn your pitch into a conversation.
A short introduction that explains who you are, what you are interested in, and what you are looking for.
Elevator Pitch
Name three potential "target markets" you might have as a high school student.
- Employer
- College Admissions Officer
- Scholarship Committee
Name the 5 most important things that should be included on a resume.
Contact Info
Name
Experience
Education
Skills
What are the 5 parts of an elevator pitch?
1. introduce yourself
2. share focus/passion
3. highlight an experience
4. state your goal
5. ask a question