Show:
Advertising
Public Relations
Internet and the WWW
Motion Picture
A Mix
100
These are two key components in an advertising strategy
What is reach and frequency?
100
PR can be considered “doing good and ______”
What is "getting credit for it"?
100
This term is for a common language that enables computers to communicate with one another
What is protocol?
100
This occurs during a film’s production phase
What is shooting?
100
This word means “the study of the meaning of words”
What is semantics?
200
Newspapers and this medium account for over half the amount spent on advertising
What is Television?
200
This is probably the most challenging form of PR
What is crisis management?
200
The Internet does not have any censorship because it does not have any of these people to regulate it
Who are gatekeepers?
200
This is the biggest revenue source for Hollywood
What is home video?
200
Television plays the greatest role in this
What is socialization?
300
These people continue to take control of media choices
What is the audience?
300
The heart of PR work is audience analysis, influencing/persuading and this
What is education/counseling?
300
This allows Internet users to link one electronic document to another
What is hypertext?
300
Adjusted for inflation, this is the number one US box office film
What is Gone with the Wind?
300
This is the cyber equivalent to junk mail
What is spam?
400
If a giraffe walks across Lambeau field with a sign for the New Zoo on its back and the media reports it, it is called this
What is publicity?
400
These people have to communicate with many different publics
What is a PR practitioner?
400
When they first came out these were essentially large adding machines
What are computers?
400
This famous scream has been used in over 200 movies and counting
What is the Wilhelm scream?
400
The ease with which personal information can found online causes this very real concern for this
What is privacy?
500
This allowed for the creation of new ad media
What is the printing press
500
This is the biggest PR goal for non-profit organizations
What is fundraising?
500
By creating an online one of these anyone can become a mass communicator
What are blogs?
500
Without this human phenomenon motion picture would not be possible
What is persistence of vision?
500
Information can be carried at many times the speed of a dialup modem using this type of technology
What is broadband?