Current Events
Some communities do not have equal access to important new technologies (this is known as?)
What is the digital divide?
Known for creating the printing press
Who is Johannes Gutenberg?
An important goal for advertising; using ads with bright colors, big font.
What is to grab the consumer's attention?
The primary form of journalism, reports about the most recent significant events and discoveries.
What is hard news?
Anything that is exchanged for money
What is a commodity?
The Seneca Falls Convention in 1848 marked the beginning of the.
What is the Women's Movement?
The medium that created the modern model for celebrity culture was
It has been found that these types of ads are most effective during election season
What are political ads?
The foundation on which all of journalism is built is
What are facts?
Gutenberg’s key innovation in his printing press was the use of
What is moveable type?
This court ruling made it a crime to print or say something that would foster contempt for the Federal Government
What is The Alien and Sedition Act?
Best known for her crusading against lynching
Who is Ida B. Wells Barnett?
PR professionals have a responsibility to both their organization and the public, and PR is not paid for, but this form of communication is
A primary way for organizing human experience
What is storytelling in the context of human communication?
The sense of identification with specific groups in a society.
What are social identities?
This court decision ruled that:Corporations, unions and outside groups can spend as much money on political campaigns as they like and outside contributors to political campaigns did not have to identify themselves
What is The Citizen’s United v FEC Supreme Court decision?
People who are widely known by people who do not know them, usually because of a position they hold in society or accomplishment.
What is fame?
How specific elements in the creation of a product effect people’s perceptions and experience with that product
What is applied media aesthetics?
Pre-production, production, post-production
What are the stages of the production process?
A branch of philosophy that looks at issues of beauty and taste
What is aesthetics?
An FCC regulation requiring broadcasters to treat candidates for public office equally, regardless of party affiliation, particularly in price associated with political advertising.
What is the Equal Time Rule?
Fame is tied to some achievement and comes when many people who don’t know a person know their accomplishments, while celebrity represents the creation of public image that commands public attention and comes when people who don’t know a person actually think they do
What is the difference between fame and celebrity?
The results returned that are not tied to paying for search terms.
What is an organic search?
The capacity to produce, transmit and receive all forms of content—audio, video, text and graphics—using the same technologies.
What is convergence?
Primary social relationships were based on a set of hierarchical obligations flowing down from the monarch
What is the feudal system?