Jeopardy!: Intro to Gartner Digital Markets

BY THE NUMBERS

100

How many brands make up Gartner Digital Markets?

3 brands - Capterra, GetApp, and Software Advice

200

How many software buyers does Gartner Digital Markets help each month (total traffic)?

9 million

300

What ratio of total monthly traffic is driven by Capterra?

Roughly 2/3rds of total traffic

WHO DOES WHAT

100

Which brand provides Pay Per Lead programs?

Software Advice

200

Which brands provide Pay Per Click programs?

Capterra, GetApp, and Software Advice

300

Which brands are responsible for selling Data Insights products and services?

Gartner Digital Markets!

POTPOURRI

100

Where is Capterra headquartered?

Arlington, VA

200

What is the vision of Gartner Digital Markets?

To be the global leading provider of actionable insights and in-market leads to fuel your business.

300

Why does Gartner Digital Markets offer free products and services?

Revenue Acceleration!

I AM A SOFTWARE VENDOR

100

I need to drive top of funnel, DIY software buyers to my website. Which brand should I engage with?

Capterra! But, it also may depend...

200

I need down-funnel, phone-qualified, sales leads who have already spoken with someone about their software needs.

Software Advice

300

I need to make the most out of my investment without overspending. What free products/services do you offer to help me gain an optimal return from Gartner Digital Markets?

Reviews Acquisition and Marketing Services (LP D/O, CRO, CRM integration)