7 Habits
History of Marketing
Marketing Mix
Marketing Concepts
Acronyms
100

When you prioritize your goals and spend your time achieving them.

What is Putting First Things First?

100

Companies focused on producing as many products as they could and tried to sell them. 

What is the Product Concept era?

100

A good or service that a company offers to customers.

What is Product?

100

Consumers want products that are available and affordable.

What is the Production Concept?

100

This is what comes up when you Google something.

What is SERP?

(Search Engine Results Page)

200

When you take responsibility for your life, behavior, and results.

What is Being Proactive?

200

He revolutionized factories to create cars that middle-class customers could afford.

Who was Henry Ford?

200

This is the cost consumers pay for a product, including discounts, special offers, and payment methods.

What is price?

200
Consumers want products that are high quality and innovative.
What is the Product Concept?
200

This is when websites are enhanced (either organically or with advertising) so they rank higher in an online search.

What is SEO?

Search Engine Optimization

300

When you collaborate with others so that everyone can be successful.

What is Think Win-Win?

(or Synergize)

300

Competition increased and advertising focused on the features of the products.

What is the Selling Concept era?

300

This is where a product can be purchased and how it is distributed.

What is Place?

300

Consumers will not buy much of a product unless it is advertised.

What is the Selling Concept?

300

A digital marketing strategy to increase visibility of a website in SERPs.

What is SEM?

Search Engine Marketing

400

When you imagine possibilities and goals for yourself as a map for success.

What is Beginning with the End in Mind?

400

Companies now focus on customer's needs and future needs.

What is the Marketing Concept era?

400

This includes advertising, public relations, and communication to target markets.

What is Promotion?

400

Companies must satisfy their customer's needs.

What is the Marketing Concept?

400

This is where advertisers pay a fee each time someone clicks on on of their ads.

What is PPC?

Pay-per-click Advertising

500

When you take the time to renew and improve yourself personally and professionally.

What is Sharpening the Saw?

500

To satisfy customers.

What is the Marketing Concept?

500

This is another name for an actual building or store where a customer could shop.

What is Brick and Mortar?

500

Marketing should bring value to producers, consumers, and society.

What is the Societal Marketing Concept?
500

This is the number of clicks your ad receives divided by the number of times it is shown.

What is CTR?

Click-through Rate