7 Habits
When you prioritize your goals and spend your time achieving them.
What is Putting First Things First?
Companies focused on producing as many products as they could and tried to sell them.
What is the Product Concept era?
A good or service that a company offers to customers.
What is Product?
Consumers want products that are available and affordable.
What is the Production Concept?
This is what comes up when you Google something.
What is SERP?
(Search Engine Results Page)
When you take responsibility for your life, behavior, and results.
What is Being Proactive?
He revolutionized factories to create cars that middle-class customers could afford.
Who was Henry Ford?
This is the cost consumers pay for a product, including discounts, special offers, and payment methods.
What is price?
This is when websites are enhanced (either organically or with advertising) so they rank higher in an online search.
What is SEO?
Search Engine Optimization
When you collaborate with others so that everyone can be successful.
What is Think Win-Win?
(or Synergize)
Competition increased and advertising focused on the features of the products.
What is the Selling Concept era?
This is where a product can be purchased and how it is distributed.
What is Place?
Consumers will not buy much of a product unless it is advertised.
What is the Selling Concept?
A digital marketing strategy to increase visibility of a website in SERPs.
What is SEM?
Search Engine Marketing
When you imagine possibilities and goals for yourself as a map for success.
What is Beginning with the End in Mind?
Companies now focus on customer's needs and future needs.
What is the Marketing Concept era?
This includes advertising, public relations, and communication to target markets.
What is Promotion?
Companies must satisfy their customer's needs.
What is the Marketing Concept?
This is where advertisers pay a fee each time someone clicks on on of their ads.
What is PPC?
Pay-per-click Advertising
When you take the time to renew and improve yourself personally and professionally.
What is Sharpening the Saw?
To satisfy customers.
What is the Marketing Concept?
This is another name for an actual building or store where a customer could shop.
What is Brick and Mortar?
Marketing should bring value to producers, consumers, and society.
This is the number of clicks your ad receives divided by the number of times it is shown.
What is CTR?
Click-through Rate