Major Types of Advertising
This type of advertising occurs when an organization expresses its views on controversial issues or responds to media attacks.
What is advocacy advertising?
This tactic is a price reduction offered by manufacturers to intermediaries such as wholesalers and retailers.
What is trade allowances?
Companies such as Love Beauty and Planet, L'Oreal, Natures Bounty and SuperPretzel provide these in your Sunday newspaper. I would like to save $1.50 on some pretzel bites!
What is a coupon?
This type of mass communication is defined as any form of impersonal paid communication in which the sponsor or company identified.
What is advertising?
This price tactic requires the buyer to absorb the freight costs from the shipping point. Hint" "Free on board".
What is FOB origin pricing?
This form of advertising is designed to stimulate primary demand for a new product or product category. In fact, Amazon used this type of advertising to promote its Echo smart speaker.
What is pioneering advertising?
Intermediaries receive ___________ as a bonus for pushing the manufacturer's brand through the distribution channel.
What is push money?
Bausch & Lomb offers these at retailers such as Costco and at optometries. But first, you must be a contact lens wearer and buy a one-year supply of Bausch & Lomb Ultra or BioTrue contacts.
What are rebates?
This promotional mix ingredient is the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance.
What is public relations?
This price tactic occurs when the seller pays the actual freight charges and bills every purchaser an identical, flat freight charge.
What is uniform delivered pricing?
Insurance companies likes Geico and Progressive use this type of advertising that is designed to influence demand for a specific brand.
What is competitive advertising?
Representatives of major pharmaceutical companies often receive this when learning and understanding a complex product. That way, these representatives can explain clearly to doctors and nurses how the product works.
What is training?
DSW, a shoe store company, promotes this tactic in which customers earn points every time they purchase shoes. Customers can use their points to obtain more discounts on future purchases or earn free merchandise.
What is a loyalty marketing program?
This promotional mix ingredient consists of all marketing activities- other than personal selling, advertising, and public relations- that is stimulate consumer purchasing and dealer effectiveness.
What is a sales promotion?
This method of geographic pricing is a modification of uniform delivered pricing that divides the United States (or the total market) into segments or zones and changes a flat freight rate to all customers in a given sense.
What is zone pricing?
This form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes.
What is comparative advertising?
Sometimes, a manufacturer will offer this to retailers when retailers purchase a certain quantity of merchandise. For the manufacturer, it's more preferable than giving them a discount!
What is free merchandise?
Costco heavily uses this tactic to ensure its members can try different food products it sells. It can be anything from mushroom ravioli to Sparkling Ice drinks. Sometimes, one isn't enough.
What is sampling?
This promotional mix ingredient is a purchase situation involving a personal, paid-for-communication between two people in an attempt to influence each other.
What is personal selling?
In this method of geographic pricing, the seller pays all or part of the actual freight charges and does not pass them to the buyer.
What is freight absorption pricing?
This type of advertising occurs when advertiser wants to enhance the sales of a specific good or service.
What is the product advertising?
Vitamix, a blender manufacturer, sends its representatives to Costco to perform this particular tactic; consumers will know how the blender works and try a sample of mango smoothie or tortilla soup.
What is a store demonstration?
Kinder, a confectionary brand line from the Italian company Ferrero, uses this tactic to attract kids (and adults, too!) to purchase Kinder Joy, egg-shaped items that contain cocoa and milk cream and a fun toy. The displays look colorful as well, just in time for Easter!
What is Point-of-Purchase Promotion?
This is a promotion tool used to facilitate conversations and create engagement and other interactions among people online.
What is social media?
In this unpopular geographic pricing method, the seller designates a location as a basing point and charges all buyers the freight cost from that point, regardless of the city from which the goods are shipped.
What is basing-point pricing?