Utilities
Turning Cotton into a t shirt
Pricing, Promotion, Channel Management, Product Service Management, Selling, Marketing Information Management
What are the Seven Marketing Functions?
The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
What is Marketing?
What animal is known as a water horse?
What is a hippo?
Something tangible that has value
What is a good?
A business staying open until midnight
What is Time?
True or False: Marketing is the same as adverstising
False
Intangible items that have value to a customer
What are Services?
The Capital of Kentucky
What is Frankfort?
Something that is necessary for living
What is a Need?
Umbrellas being sold at a rainy concert
What is Place?
The means by which a product or service is delivered to the customer
What is Channel Management?
The idea that a business should strive to satisfy customers wants/needs while also making a profit
What is the Marketing Concept?
The 1st President of the United States
Who is George Washington?
Something a person would like to have but is not necessary for everyday life
A business offering to accept purchases using credit
What is Possession?
A salesperson customizing a sale for a customers needs
What is Selling?
Added Value to a product or service
What is Utility?
A business purchasing goods to use in production
What is Organizational Market?
True or False: A market share is ever-changing
True
Nutrition labels on a bag of frozen chicken nuggets
What are the Four P's
Product, Place, Promotion, Price
A company's earned sales in a given product category
What is Market Share?
Individuals and households purchasing goods and services for personal use.
What is the Consumer Market?
The means by which you convince someone to purchase a product
What is Promotion?