Mass Communication, Culture, and Media Literacy
What term refers to the ability to effectively comprehend and use mass media content?
media literacy
When Kanye West includes brand names in his song lyrics in exchange for cash, this is an example of ________
hypercommercialism
Which of the following books is consistently among the most censored by American schools and libraries?
the Harry Potter series
Who built the first motion picture studio?
Thomas Edison
Judge Judy and Judge Joe Brown, as well as game and talk shows, are examples of programming produced specifically for sale into syndication on a market-by-market basis. This is called ________
first-run syndication.
Most of the games played on mobile phones today are ________Blank, such as card and trivia games.
casual games
You enjoy The Daily Show both as a television comedy and as a means for learning about current events and political viewpoints. This is an example of using ________
multiple points of access
The fact that you can now use your cell phone to access a New York Times news story and view an accompanying video is an example of ________
convergence
Many romance novels, diet books, and self-help books fall into which of the following Association of American Publishers categories?
mass market paperbacks
What is the system in which a studio produces its own movie, distributes it itself, and exhibits it in its own theaters?
vertical integration
VCRs allowed TV viewers to tape a show for later viewing, also known as ________
time-shifting
The term used to describe players who tend to stay with one game site longer than with other websites is ________
sticky
When someone argues that she is not influenced by the notions of feminine beauty as expressed in advertising, this is an example of ________
the third-person effect
What term describes simultaneously consuming many different kinds of media?
media multitasking
When distributors open a movie on a few screens and hope that early reviews will propel it to success, what is that called?
the platform rollout approach
_____Blank is delivering television, VOD, audio, high-speed Internet access, long-distance and local phone service, multiple phone lines, and fax via cable.
Bundling
________ is using video-game skills and conventions to solve real-world problems in areas such as medicine, health, and public policy.
Gamification
What best describes “the process of creating shared meaning”?
communication
In what way do the new digital technologies promise increased audience fragmentation?
Media content can now be personalized to a single person’s interests.
What sales categories is not among those the Association of American Publishers divides books into?
romance novels
Another way to explain Hollywood’s dependence on sequels, remakes, franchises, and television, comic book, and video-game remakes based on familiar stories and characters with already built-in fan bases is to say it has become reliant on what?
IP-based movies
What was the first cable system called?
community antenna television
In _____, consuming advertising or even spending actual cash allows players to progress in their play.
freemium games
In media, the choice of lighting, editing, camera angles, special effects, size and placement of headlines is known collectively as ________
production values
In the mass communication process, a blogger, the New York Times, and college students who create digital video movies for a website are all ________
content producers
The sale of a book and its content to filmmakers, foreign publishers, book clubs, and product producers is known as ________
subsidiary rights
Filmmaking characterized by reduced risk taking and formulaic movies is called?
blockbuster mentality
When was regular television broadcasting first introduced to the public?
1939
It was the first first-person perspective shooting game.
Doom
What is the idea that technology and its development drive economic and social change called?
technological determinism
What is the term used to describe the phenomenon of the ownership of media companies becoming increasingly concentrated in fewer and fewer hands?
concentration of ownership
What is the name for books downloaded in electronic form from the Internet to computers, dedicated readers, or mobile digital devices?
e-books
Divisions of major studios that produce more sophisticated but less costly films, such as New Line Cinema, Sony Classics, and Focus Features, are called?
corporate independents
Which of the following developments made the streaming of videos over the Internet possible?
broadband Internet connections
A game in which the action must take place interactively on-screen is called?
a video game
What is considered to be the first mass-produced product?
printed materials
Why are media users becoming platform agnostic?
because they have no preference for where they access their content
Three-quarters of children aged 5 to 7 who read a particular book series said that doing so made them interested in reading other books. What was the series?
Harry Potter
What is the name of the physiological phenomenon in which our brain retains images for about 1/24 of a second?
persistence of vision
What are companies that own several cable franchises?
multiple system operators
Companies that create games for existing systems are called ________
third-party publishers
Chinatown in San Francisco is an example of what?
a bounded culture
When news reporters in Chicago wear branded L.L. Bean clothing on the air, this is an example of ________
product placement
Which of the following segments of the book industry has seen the greatest degree of growth in the last few years?
audiobooks
The idea that "nothing succeeds like success" helps to explain Hollywood's trend toward ________
franchise films
A television audience’s ________Blank measures a program audience as a percentage of the television sets in use at the time it airs.
share
Political candidates sometimes use ________ to get their messages out to the public.
advocacy games
The learned behavior of members of a specific social group is called ________
culture
Some media professionals defend concentration and conglomeration because they point out that as the size of an operation grows, the cost of its output declines. What is this known as?
economies of scale
Which major chain bookstore filed for bankruptcy in 2011 and gradually closed all of its remaining stores?
Borders
Which of the following was the first American-made motion picture to tell a story?
The Great Train Robbery
A proposal whereby cable customers would pay for their service on a channel-by-channel basis is called ________
à la carte pricing
Ultima Online, EverQuest, Second Life and World of Warcraft are examples of _________
virtual worlds games
The various elements of mass communication and interpersonal communication are the same; what varies is the ________ of those elements.
nature
CBS Corporation owns the CBS and Showtime television networks, CBS Radio, Charles Scribner's Sons publishing, and a number of other ventures. What is this an example of?
conglomeration
What is the ability to read but the unwillingness to do so?
aliteracy
The financing of films by sponsors to advance their product lines is called ________
branding films
After the 1959 quiz show scandal, television networks changed from single advertiser-sponsored programs to ________
spot commercial sales
Dance Dance Revolution is a(n) ________, designed to get people to work out while they play.
exergame