Show:
Ch. 1 & 2
Books
Newspapers
Magazines
Film
100
Media multitasking
What is the ability to simultaneously consume many different kinds of media called?
100
The name of a requirement that all printing be done on paper that carried the government seal. This caused a major revolt by printers in the Colonies against King George.
What is the Stamp Act?
100
the name of a new kind of newspaper that firmly established advertising as the way for newspapers to make money.
What is the penny press?
100
The time period when mass circulation of magazines began.
What are the post-Civil War years?
100
Describe the relationship between a California governor, a horse, and a photographer and how they relate to film.
1873 former California governor Leland Stanford hired a photographer Eadweard Muybridge, to take pictures of his horse running to settle a bet. Muybridge was intrigued with how the images looked when viewed sequentially and invented the zoopraxiscope to project the slides.
200
concentration of ownership
What is the term for the trend of ownership of media companies increasingly concentrated in fewer and fewer hands?
200
offset lithography
What is a type of printing from photographic plates that made the production of books faster and cheaper?
200
the way of calculating newspaper readership that includes papers read by people who did not purchase the paper.
What is pass-along readership?
200
Two of the three broad types of magazines
What are... 1. Trade, professional, and business magazines 2. Industrial, company, and sponsored magazines 3. Consumer magazines
200
"A Trip to the Moon" was one of the early examples of a film with narrative structure (a story). What were films like before that?
Just a few minutes long and showing just something in real life in film version -- a baby eating, a juggler, etc.
300
Having many different cable channels that appeal to all different types of people and magazines targeted to small niches are examples of this trend.
What is audience fragmentation?
300
These are two of the seven reasons books hold powerful cultural value
What are: 1. books are agents of social and cultural change 2. books are important cultural repositories 3. books are windows on the past 4. books are sources of personal development 5. books are sources of entertainment, escape, and personal reflection 6. purchasing & reading a book is more individual and personal than consuming other media 7. books are mirrors of culture
300
3 of the types of newspapers
What are 1. national daily newspapers 2. large metropolitan dailies 3. suburban and small-town dailies 4. weeklies and semiweeklies 5. ethnic press 6. alternative press 7. commuter papers
300
These are the two reasons why most online magazines allow subscribers to view the online version for free but charge for non-subscribers.
Print magazine ads are effective and magazine readers say they prefer reading the print version
300
Name and briefly describe the three component systems of the movie industry.
1. production - making movies 2. distribution - supplying movies to all outlets (TV, streaming, theaters, etc.) Also responsible for promotion and advertising 3. exhibition - the movie theaters that show the movies
400
Culture
What is the "learned" "behavior" of members of a given social group?
400
5 of the categories that the Association of American Publishers uses to divide books
What are... 1. Book club editions 2. El-hi 3. higher education 4. mail order books 5. mass market paperbacks 6. professional books 7. religious books 8. standardized tests 9. subscription reference books 10. trade books 11. university press books
400
three of the main problems the internet has created for newspapers
What are 1. loss of classified advertising 2. inability to make money 3. loss of readers (too many voices out there)
400
Describe the difference between the relationship between advertisers and content in newspapers and magazines.
Newspapers traditionally have a "firewall" with news and advertising departments completely separate. Magazines typically place content strategically around ads in ways that support the companies advertising in them - including using "completmentary copy" and alerting advertisers when content may conflict with their business.
400
Explain the expression "nothing succeeds like success" as it is used in your book in relation to movies and the film industry.
Because of conglomeration and the blockbuster mentality studios want to make sure they're successful. That's why we have so many franchises, sequels, remakes of previous films as well as of TV shows, comic books, video games and even amusement park rides (Pirates of the Caribbean).
500
three negative consequences of conglomeration for the public
What are 1. not covering all news - because conflict of interest with your corporate owner or because creating synergy 2. lowering of quality of media content to save money 3. budget cuts to maximize profit that mean fewer reporters, bureaus, talent
500
four ways convergence is shaping the book industry
What are e-publishing, POD (print-on-demand), e-books, e-readers/smartphones/tablets?
500
The theory that newspapers and other media influence not only what we think but what we think about.
What is agenda setting?
500
What is problematic about the magazine industry routinely altering images and which population are most people concerned about when they discuss this topic?
altering images can contribute to unrealistic expectations of body image and may lead to adolescent health problems
500
Describe how digitization and convergence are changing production, distribution and exhibition of movies
production: films being shot directly on digital video cameras and editing on digital desktop ccomputers distribution: DVD, cable, internet distribution rather than just to theaters. advertising & promotion through social networking and apps exhibition: very similar to distribution except it's the viewing rather than the movement of getting it out there.