Movies
Movies for single-person viewing
Peep shows
The main reason working-class people didn't read newspapers in the 19th century
They were too expensive
Define advertising
A way to tap into human desire to promote or sell a product, service, or idea
The term for when very few companies control most of an industry
Oligopoly
How widespread is media freedom similar to that in the U.S. around the world?
It is not widespread at all: Only a few countries have media freedom comparable to the U.S.
The first "movies"; Used light and colored photographs projected on screens
Magic lanterns
The factors that led most newspapers to embrace fact-based journalism
The penny press, wire services, Industrial Revolution/expanded consumer marketplace: Essentially it was good for business because it appealed to a broader audience
At what age is it legal for advertisers to begin collecting a person's data for advertising and marketing purposes
13
The term for journalism popular in the late 19th century that exaggerated and sensationalized facts
Yellow journalism
Term for advertising that targets young children so they will remain loyal to a brand throughout their lifetimes
Cradle-to-grave advertising
Fort Lee, NJ
The first version of "Hollywood" where early filmmakers explored the potential of shooting on location
In 2020, __________ percent of people surveyed by the Freedom Forum about the First Amendment expressed “strong trust” of the news media
14 percent
The reasons why politicians engage in negative advertising
It taps into voters' fears to get them to question an opponent; it also results in fewer people voting
The term for the use of consumer profiles, credit card and retail sales data to predict what consumers will want to buy next
Predictive marketing
Hollywood's five major studios account for _____ percent of commercial film revenues in the U.S. and Canada and control more than ____ percent of the markets in Europe and Asia
80 percent and 50 percent
It was a camera, film developer and projection system all in one; allowed for multiple people to view movies
Cinematograph
The reasons large numbers of people around the world no longer receive unbiased news and information
Media freedom has been deteriorating around the globe with the rise of populist politics: government-backed ownership of news outlets; regulatory and financial pressure placed on news outlets to provide favorable coverage of politicians; public denunciations of journalists by politicians
Tactics used by advertisers to sell products to teens
Capitalizing on insecurities, tracking online data, using peer influence
Define pink slime journalism
"Pay-for-play" stories that are slanted in order to spread misinformation and sow distrust, particularly in government
The reasons advertisers use opinion research
Advertisers learn what makes consumers "tick"; and it's a way to justify expensive advertising campaigns
He pooled patents and required people to pay him to license use of "his" technology
Literary journalism versus interpretive journalism
literary journalism uses elements of fiction to report the news, such as descriptive details and settings while interpretive journalism also involves fact-based reporting that aims to explain issues and events by placing them in historical and social context.
Literary journalism can be (and often is) interpretive
By using smartphones to track locations
Consensus narrative
What's at least one approach being used to save local newspapers from being sold to hedge funds (and eventually shut down)?
Wall Street-style leveraged buyouts by nonprofits; charitable donations; journalists are buying/starting their own newspapers