Chapter 2&3
Chapter 5
Chapter 6
Chapter 7
Chapter 8
100

The sharp division between two stridently opposed groups.

What is: Polarization?

100

This is a cognitive structure consisting of organized knowledge about situations and people based on previous experiences. 

What is: Schema?

100
This type of family communication style emphasize harmony and deference to adults.

What is: Socio-oriented?

100

This type of agenda refers to the issues that top the priority list of political leaders. 

What is: Policy Agenda?

100

This is a primary organizing theme or narrative that gives meaning to and connects a series of event. 

What is: A Frame

200

This type of government allows citizens to elect others to stand in for them and represent their viewpoints on matters of policy.

What is: Representative Government?

200

This theory states that people in higher SES are more knowledgeable about politics than lower SES citizens. 

What is: The Knowledge Gap Hypothesis? 

200

This theory emphasizes that media weave stories and construct narratives that convey a culture's values. 

What is: Cultivation Theory?

200
An issue or event that is perceived as high in importance. 

What is: Agenda?

200

When identical information is framed differently through logically comparable information

What is: Equivalence Frame?

300
This is the process of crafting the seemingly infinite amounts of information to society. 

What is: Gatekeeping?

300

This process is how people construct meaning from media messages.

What is: Constructionism?

300
The way in which a society transmits political orientations from generation to generation.

What is: Political Socialization?

300

The process through which media communicate the importance or salience of issues to the public.

What is: Agenda-Setting?

300

The process of highlighting select facets of events or issues and making connections among them to promote a particular interpretation.

What is: Framing? 

400

This term refers to how the media have transformed the structural relations between citizens and politicians. 

What is: Mediatization?

400

This is the second most common news source where Americans get their political news. 

What is: Social Media?
400

This is a form of humor that employs ridicule to expose human foibles.

What is: Satire?

400

A decision making that audiences often use when deciding who to vote for. 

What is: Heuristic?

400
This type of frame highlights different message features and call attention to certain aspects of an issue. 

What is: Emphasis Frame? 

500

This is a form of language which represent an entity, idea or concept.

What is: Symbol? 

500

Combined, this is the most common platform where the majority (45%) of American adults get their political news from.

What is: Television?

500

The earliest form of political socialization can be explained by this process which is about modeling family, peer and political leaders.

What is: Observational Learning?

500

This is the process used by the media to tell audiences "how" to think about an issue.

What is: Priming?

500

Daily Double! 

What is Prof. Flores' dog's name? 

What is: Emmet?