Definitions
This is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What is public relations?
In terms of media exposure, which one is more expensive to conduct - Advertising or Public Relations?
What is Advertising?
This individual was opened one of the first PR firms in New York and his successful campaign in support of the PA railroad is considered a landmark for PR.
Who is Ivy Lee?
A written or published statement of defamation is also known as ...
What is Libel?
The first step in the public relations process is this.
What is research?
This is the sum of voluntary actions taken by a company to address the economic, social and environmental impacts of its business operations and the concerns of its principal stakeholders....The word voluntary is critical -- no one is making these companies do this activity.
What is corporate social responsibility?
Which of the public relations roles takes complex or controversial subject matter and prepares press releases, statements, opinion pieces and speeches?
What is a writer?
This individual was one of the first PR professionals to use social science and behavioral psychology in developing his techniques.
Who is Edward Bernays?
Which of the U.S. Constitution's amendments provides the legally protected right to public speech?
What is the First Amendment?
This is a quantitative research method that allows you to collect, organize and analyze online data from websites and social media platforms about customer and user activities and trends.
What is Digital Analytics?
This is one of the four models of public relations, made famous by PT Barnum where is says, "All publicity is good publicity - no matter if exaggerated or hyped."
What is press agentry?
In which of the public relations tools would you find yourself managing communications in a corporation for your fellow employees?
What is Employee Communications?
This individual, who served as the first vice president of PR for AT&T, also has a society named after him.
Who is Arthur Page?
Legal protection for any creative work that is published, broadcast, presented or displayed publicly, including written work on the web, is also known as ...
What is Copyright?
This is a qualitative, common research method for PR as well as advertising. It assembles participants to gather them in a group to stimulate a guided discussion.
What is a focus group?
This type of primary research observes effects, test relationships and generates numerical data that is considered objective.
What is Quantitative Research?
Which career path is the one most PR professionals take, especially those who are early in their career?
What is Agency?
This individual worked for The Philadelphia Inquirer as its first African-American journalist. Then in 1934, he opened the first black-owned PR Firm in the US. He became the first black president of the Philadelphia PRSA chapter.
Who is Joseph Baker?
In some situations, under this rule, limited use of one another's copyrighted work may be allowed without asking permission or infringing on the original copyright.
What is Fair Use?
This theory, put forth by Goffman, suggests that how something is presented to the audience influences the choice people make about how to process that information. It uses a key word to help you remember it.
What is the Framing Theory?
This communications theory explains that media have a large influence on audiences by choosing which stories to make prominent.
What is Agenda-setting theory?
What is another name for people, publics or audiences who have a vested interest in our organization, product or service?
What is Stakeholder?
This PR woman pioneer founded the first Black-owned PR firm.
Who is Inez Kaiser?
The right of ____________ protects citizens from harm caused by public dissemination of truthful but private information about them.
What is the right of privacy?
Benoit's theory that guides response to, and evaluation of, issues that negatively impact reputation is known as ...
What is Image Restoration Theory?