Potpourri
The timetable schedule for the program rollout is a critical element of a PR Plan. What is the name of the planning worksheet that we covered in class (see the lecture notes), which is named after its inventor?
What is a GANTT Chart?
Which type of objective is focused on creating awareness of a product, company, or issue by sharing information and attributes?
What is informational
What component of a media kit provides the story behind the story?
What is a backgrounder?
This type of media is often overlooked in media relations. Coverage in this area of media can be very beneficial to generating interest in your product or service.
What is Trade and specialized business media
The Huffington Post falls into this category of media outlet
What is a news aggregator
This phase in a strategic plan usually appears at the end to measure progress against stated goals and objectives.
What is Evaluation?
How many objectives (more than one, less than five) - the range that is the right amount for a PR campaign?
Two or three
Which of the following geometric shapes is used to format the news release
What is the inverted pyramid?
What is the term that describes a process where a person of authority decides what information should move forward to a group or individual and what information should not?
What is gatekeeper
5Ws and H
Who What When Where Why and How
This is the section of an organization's website designed to provide information about an organization with the purpose of increasing accessibility to journalists.
What is a corporate online newsroom?
After you have established the situation, identified your objectives, and segmented your target audience, what is the next step?
What is develop the strategy?
Which PR writing tactic is a short letter, typically mailed to specific people you have identified as gatekeepers at their media outlets?
What is a one-on-one pitch letter?
National and local newspapers, network and local broadcast stations, and radio stations are categorized as this
This book is a style manual that provides journalists and PR people with the correct format, spelling and punctuation for thousands of words and phrases.
What is the Associated Press style book
What is the golden rule of speechwriting (see chapter 6)
What is Tell your audience what you are going to tell them; Tell them; Tell them what you told them
The strategy should be a clear statement of how you will achieve the objectives of your plan and what else?
What is how you will evaluate it
This writing tactic is delivered digitally and not only offers a written component but also has embedded live URL links to relevant materials.
What is a multimedia news release?
This organization is a global leader in journalism. It is the world’s leading instructor, innovator, convener and resource for anyone who aspires to engage and inform citizens
What is The Poynter Institute for Media Studies
The Wall Street Journal falls into this news category
What is a daily newspaper?
Situation analysis, objectives, target audience(s), key message(s), strategy, tactics, measurement and evaluation, timetable, and budget are the elements of what document?
What is a strategic plan?
What element of programming always follows the strategy?
What are the Tactics?
This writing tactic is typically submitted to a newspaper by a reader or an outside expert with a view on a timely and relevant topic. The writing can be informational, persuasive, and critical.
What is an op-ed?
The old standard of PR measurement called advertising value equivalency (AVE) was used to estimate the relative value of a news story generated by PR by comparing it with a paid advertisement. In what city did a landmark conference take place in 2010 where the PR industry publicly stated that AVE is not a valid measure of PR and new principles were created
What is Barcelona?
ROPES stands for
Research, Objectives, Programming, Evaluation,
Stewardship