This audience makes more than 80 percent of the household purchase decisions.
What are women?
100
Protection of a creative work from an unauthorized source
What is a copyright?
100
This agency monitors the financial affairs of publicly traded companies
What is the Securities and Exchange Commission?
100
The most widely used document issued by practitioners to news media.
What is a news release?
100
This mass media has the strongest emotional impact of any of them.
What is TV?
200
These audiences like traditional media
What are seniors or more highly educated audiences?
200
This type of person would have the most protection from, or likelihood of winning, a defamation suit.
What is a private citizen?
200
Federal Trade Commission (FTC)
What is the government agency that has jurisdiction to determine if advertisements are deceptive or misleading?
200
Editors want the main facts of a news release listed here.
What is opening paragraph?
200
Speed and mobility make this medium unique among major media.
What is radio?
300
The potential audience reached by a periodical or broadcast program.
What are media impressions?
300
A brief part of a copyrighted article may be quoted directly with complete attribution of the source.
What is fair use?
300
You must have one of these to use an employee's image in advertising.
What is a signed release?
300
A headline and brief paragraph inviting media to attend an event that includes contact information
What is a media advisory?
300
This is the best media if you have a lot of information and details to share.
What are newspapers?
400
A critical public that isn't convinced by fads, vote consistently, are more avid consumers of mass media, are an excellent source of volunteers, and are extremely health-conscious.
What are seniors?
400
Unauthorized use of well-known entertainers, athletes or other public figures in an organization's publicity and advertising materials.
What is misappropriation of personality?
400
These special websites are used as collaborative spaces where ideas or guidelines can be shared and developed with multiple audiences.
What are wikis?
400
This would include a news release, fact sheets, background information, and photos with captions
What is a media kit?
400
This is a unique characteristic of the internet that isn't offered by traditional media.
What is interactivity?
500
They will spend 10 times more time online than in interacting with parents
What is the youth market?
500
These are always capitalized and never used as nouns
What is a trademark?
500
This electronic employee correspondance is subject to this type of scrutiny.
What is monitoring by the employer?
500
This is the name for a company's product being featured in a TV show or movie.
What is product placement?
500
The rise of social media has forced PR practitioners to do this.
What is listen to facilitate conversations between organizations and their constituents?