Definitions
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What is public relations?
He believed the public should be informed and critics should be answered honestly.
Who is Ivy Ledbetter Lee?
Right vs. wrong; doing the right thing; or the greatest good for the greatest number.
What are ethics?
General intentions in a PR Plan.
What are goals?
A group of people who share a common interest in a specific subject and their expressions of strong attitudes on a particular topic.
What is public opinion?
The activity or profession of writing for newspapers, magazines, or news websites or preparing news to be broadcast.
What is journalism?
Journalists who sought out the robber barons scandals to create controversy.
Who are muckrakers?
Advocacy, Honesty, Expertise, Independence, Loyalty, Fairness.
What is the PRSA Code of Ethics?
Addresses the objective of a campaign, what is to be done and why, how to accomplish what is to be done, a timeline, and how the success of the campaign will evaluated.
What is a Public Relations Plan?
Gained by what one does not by what one says.
What is reputation?
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing?
His professional focus was on advocacy and scientific persuasion.
Who is Edward Bernays?
An umbrella term for libel and slander.
What is Defamation Law?
Action plans you’ll execute to reach the objective.
What are strategies?
Opinion is highly sensitive to important events; Opinions are generally determined more by events than by words – unless those words are themselves interpreted as an event; At critical times, people become more sensitive to the adequacy of leadership; Once self-interest is involved, opinions are slow to change; and If people in democracies are provided educational opportunities and access to information, public opinion reveals a hardheaded common sense.
What are the "laws" of public opinion?
An organization that plans, executes, and evaluates the marketing communication strategy of businesses and other organizations.
What is advertising?
She advocated for causes like pay for housewives and accelerated advancement for women working in the media.
Who is Doris Fleischman?
Protects intellectual property of creator.
What is copyright law?
How the strategy will be executed, i.e. exact actions to be taken.
What are tactics?
Individuals are seldom influenced by only one opinion leader but actually interact with different leaders.
What is n-step theory?
The purposeful use of communication by an organization to fulfill its mission.
What is strategic communication?
She founded the oldest African-American, female-owned PR firm in country.
Who is Inez Kaiser?
Falsehood communicated through print, broadcast, or other electronic means; Subject of falsehood was identified or easily identifiable; Identified person suffered injury (monetary loss, reputation loss, mental suffering); and Malicious or negligent intent.
What are the requirements for defamation?
Outcomes that represent achievement of goal.
What are objectives?
Individuals adopt new ideas or products in 5 stages: awareness, interest, trial, evaluation, and adoption.
What is diffusion theory?