Rhetorical Appeal & Why?
What does it mean to "persuade" someone?
To convince, to get them to take action or do something
Two-part question: 1) What product was Cardi B. selling in the ad we analyzed; and 2) What phrase did she say that was an example of repetition?
Pepsi; "Okrrrrr!"
"Hey kid, we short a guy, wanna run" is stated over and over again by various people in the Nike commercial. This is an example of which rhetorical device?
What is the name of this week's Achieve3000 assignment?
"School Names Fuel Debate"
"Three-fourths of farming is out on the free market and has known a 21% increase in the per capita consumption of all its produce."
Logos
Define rhetoric
language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content; the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
What brand of toothpaste featured an ad with two teeth that looked like rolling dice and talked about not gambling with your dental health?
Crest; logos
"But, in a larger sense, we can not dedicate -- we can not consecrate -- we can not hallow -- this ground."
Parallelism/ parallel structure
Who is the famous Greek philosopher who wrote a book entitled, "Rhetoric?" He first introduced the concepts of ethos, pathos, and logos.
Aristotle
"Research compiled by scientists and analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is possible with international support."
Ethos
Vocabulary word for "to form or devise a plan or idea in the mind"
Conceive
Open this type of drink, "open happiness." Name the drink and the rhetorical appeal used.
Coke; pathos
Name one of the reasons for using repetition in writing, advertisement, music. How does it benefit the writer or the listener?
to emphasize a point; make a speech easier to follow; adds to the powers of persuasion—studies show that repetition of a phrase can convince people of its truth; give words rhythm.
Who wrote the Gettysburg Address and in what time period (as close as you can get)?
President Abraham Lincoln, November 19, 1863
"we we're told four years ago that 17 million people went to bed hungry each night."
Pathos
A document containing important ideas that strongly influenced future documents; significant in history
Seminal
Name the product: "Melts in your mouth, not in your hands."
M&Ms candy; pathos or logos
"One small step for man, one giant leap for mankind."
Parallelism/ parallel structure because you see the repetition of a word or phrase within a sentence or group of sentences.
What is the name of the new program we used last week to practice and review parallelism and parallel structure?
NoRedInk
"Today, 37 cents out of every dollar earned in this country is the tax collector's share, and yet our government continues to spend 17 million dollars a day and more than the government takes in."
Logos
A speech, piece of writing or praise for someone who died e.g. The Gettysburg Address
eulogy
"Can you hear me now? Good."
Verizon; logos
What is the desired effect of Lincoln using repetition with the word, "here" in the Gettysburg Address?
To emphasize their location at the Gettysburg National Cemetery where many of the Civil War Soldiers fought, died and were buried.
What happened during this last Monday's class (of last week)?
Ms. Parkinson gave a presentation on Course Selection, which is now open for 9th graders. It ends February 22nd!