Sport Marketing
Age, years of education, income, family size, gender, race, and marital status are examples of this type of fan information.
What are demographics?
Nike used this strategy to capitalize on the 1996 Atlanta Summer Olympic Games without being an official Olympic sponsor.
What is ambush marketing?
This type of good accounts for 65% of licensed collegiate merchandise sales.
What is apparel?
This term involves measuring and ensuring progress toward organizational objectives.
What is evaluating?
The emphasis on product extensions and the development of team sport promotional strategy can be attributed to this individual.
Who is Bill Veeck?
The controllable variables the company puts together to satisfy a target group.
What is the marketing mix?
This founder of IMG highlighted the importance of connecting with customers in the sales process.
Who is Mark McCormack.
In a licensing agreement, the licensees assume the risk by manufacturing the product and then pay the licensor a fee also known as this.
What is a royalty?
This female pioneer and management consultant worked in the male-dominated industrial world of the 1920s. She introduced the concept of participatory leadership, which was in alignment with the human relations movement.
Who is Mary Parker Follett?
In this type of advertising campaign, a potential customer receives a targeted ad via email.
What is a direct email solicitation?
The personal commitment and emotional involvement customers have with a sport organization.
What is fan identification?
Tickets, signage, and digital and social media are examples of this type of inventory.
What is sales inventory?
When a sporting goods company pays a fee to use the legally protected intellectual properties of an organization they are referred to as this.
What is a licensee?
Among other services, this organization serves as the national coordinator for high school sports as well as activities such as music, debate, theater, and student council, coordinates certification for high school officials, and compiles national records and sports participation rates.
What is the National Federation of State High School Associations (NFHS).
Enticing a fan to convert their plan from general admission seating to seats in a luxury section of the stadium is a successful example of this type of selling.
What is upselling?
This sport marketing pioneer believed that fans came to stadiums to be entertained. He developed promotions and innovations such as bat day, fireworks, and special theme nights.
Who was Bill Veeck?
This is a situation when a company has a narrow-minded marketing approach and it focuses mainly on only one aspect out of many possible marketing attributes. Often viewed as a "one-size-fits-all" approach to marketing.
What is myopia?
This type of retailing is a retail format that consolidates multiple distribution channels.
What is omni-channel retailing?
This is defined as a management theory focusing on the behavior and motivations of people in the workplace.
What is the human relations movement?
This sales approach provides a variety of options to meet the wants and needs of different consumers
What is benefit selling?
These are interviews that take place in crowded areas such as malls. They use visual aids and assess the interviewee's reaction to the visual aid.
What are pass-by or intercept interviews?
In 1992, this team used pass-by interviews to gain information about fan reactions to the proposed logo and uniform designs.
Who are the San Jose Sharks?
This organization is considered a trade association for sporting goods professionals.
What is the Sports and Fitness Industry Association (SFIA)?
During and immediately following World War I, schools' sports for males were promoted as this.
What is armed forces training?
This is was the name of the person from Top Golf who spoke with our class on a google meet.
Who is Drew Ribarchak?