Intro to Marketing
Sports Marketing
Entertainment Marketing
Vocabulary
Recreation
100

Intangible things such as haircuts

Services

100

The law that bans gender discrimination in schools that receive federal funds.

Title IX (9)

100

Name 5 forms of entertainment

answers vary

100

Tangible things such as sports equipment

Goods

100

Which activity do Americans spend more money on-outdoor recreation or entertainment?

Outdoor recreation

200

Refers to the group of consumers the business expects to actually purchase the product.

Target audience

200

Name 3 categories of sports

Amateur, high school, college, Youth, professional, olympic, extreme, international sports

200

What was the popular catch phrase from Full House 

You got it dude

200

Short-term popular trends, styles, products, or services

Fads

200

What outdoor activity generates the most retail dollars annually?

Camping

300

The process of developing, promoting, and distributing products, goods, or services to satisfy customers’ needs and wants

Marketing

300

All the marketing activities are designed to satisfy the _______ and _________ of sports consumers.

Needs and wants

300

The process of developing, promoting, and distributing products or goods and services, to satisfy customers’ needs and wants through entertainment, amusement, or method of occupying time.

Entertainment marketing

300

A specific group of consumers that an organization selects as the focus of its marketing plan

Target Market

300

List 3 of the 10 activities that make up the outdoor recreation economy

Camping, fishing, hunting, motorcycle, off-roading, snow sports, trail sports, water sports, wheel sports

400

Getting the product into the hands of the consumer

Distribution

400

The two major components of sports marketing

marketing the sport and marketing through the sport

400

These things can be influenced by entertainment marketing (name 2)

Clothes, styles & everyday expressions

400

The 4 P's of the marketing mix

Product, price, place, promotion

400

Name 3 positive impacts that investing in the outdoor recreation infrastructure has on a community.

-reduced crime rate

-improved educational outcomes for students

-lower health care cost

reduces obesity, stress, improving physical fitness, strengthening bonds with friends and family

500
  • The idea that organizations need to satisfy their customers while trying to reach organizational goals.

Marketing Concept

500

What role does the NCAA play in college sports?

  • It is a national organization that governs college athletics and oversees important decisions pertaining to athletics.

500

Entertainment & sports businesses thrive on getting people to spend this.

Discretionary income = $ left after bills paid

500

Selling additional products tied to one name.

Cross selling

500

What does the 2016 REC act call for the federal government to do?

to annually measure the outdoor recreation economy and the industry's contribution to our national gross domestic product (GDP)