Intro to Marketing
Intangible things such as haircuts
Services
This sport is known as "America's Pastime"
Baseball
Name 5 forms of entertainment
tv/movies, theatre (plays), concerts, music, comedy shows, sports (playing/watching), art, books/reading, social media, dance, podcasts/social media, video games, etc.
Tangible things such as sports equipment
Goods/products
Refers to the group of consumers the business expects to actually purchase the product.
Target audience
This is the most popular sport in the world
(American) Soccer
What was Michelle's popular catch phrase from the tv show Full House ?
You got it dude
A marketing strategy where a celebrity or athlete publicly supports or promotes a product or service, typically through advertisements or social media.
Endorsement
The process of developing, promoting, and distributing products, goods, or services to satisfy customers’ needs and wants
Marketing
This person invented the game of basketball
James Naismith
This is the number one selling music album of all time.
Thriller (Michael Jackson)
A specific group of consumers that an organization selects as the focus of its marketing plan
Target Market
Getting the product into the hands of the consumer. (Hint: starts with a D)
Distribution
This professional sports team has the highest net worth in the world
Dallas Cowboys
These things can be influenced by entertainment marketing (name 2)
Clothes, styles & everyday expressions, social trends, public opinion, consumer perception, product demand, cultural relevance,
These four things make up the marketing mix
Product, price, place, promotion
The means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.
Advertising/Promotion
This is the most popular televised sporting event.
FIFA World Cup
Entertainment & sports businesses thrive on getting people to spend this.
Discretionary income = $ left after bills paid
Legal protection for an identifying word, phrase or image
Trademark