Target Market
The specific group of people a business wants to sell its product or service to.
What is Target Market?
The four P's are Product, Price, Promotion, and ______.
What is Place.
What does NIL stand for?
What is name, image, and likeness?
The name, logo, colors, and personality that identify a business make up its ______.
What is a brand?
The 2026 FIFA World Cup was hosted by these three countries.
What is Canada, Mexico, and the United States?
Age, income, gender, and location are examples of these.
What is demographics?
Which of the 4 P's would a company consider when deciding whether customers should be able to buy a product online, in a store, or both?
What is place?
A company pays an NFL team to have its logo displayed on the team's stadium. What is this called?
What is a sponsorship?
This Nike symbol is an example of what?
What is a logo?
This team plays its home games at Madison Square Garden.
What is New York Knicks?
True or False: Everyone who can buy a product is automatically part of its target market.
A company has identified its target market but hasn't decided how to reach them. Which part of the marketing mix should it focus on?
What is promotion?
What do we call people who regularly support a particular team or athlete?
What is a fan?
Why do companies use specific colors in their branding?
What is to create recognition?
What is the name of the trophy awarded to the MLB World Series champion?
What is the Commissioner's Trophy?
A company sells high-end running shoes. Which demographic would be MOST useful when identifying its target market?
A. Favorite color
B. Age and income
C. Location
D. Hair color
B. Age and Income
A company has a product customers want, but its competitors offer a similar product for much less. Which part of the marketing mix should the company compare first?
What is price?
A basketball team sells jerseys, hats, and hoodies with its logo. What are these products collectively called?
What is Merchandise?
A company changes its logo, colors, packaging, and advertising style but keeps the same name. What is this process called?
This WNBA franchise has won the most championships in league history.
What is the Minnesota Lynx?
A company knows its customers are mostly 18–24 years old, live in cities, and have high incomes. What type of information is the company using to describe its customers?
What is demographics?
A company lowers its price, adds a new package size, starts selling through more stores, and launches a social media campaign. How many of the 4 P's did it change?
What is all four?
A team has sold out every game for three seasons. What could the team potentially do to ticket prices?
What is increase prices?
Two companies sell nearly identical products at the same price. Customers consistently choose one company over the other because they trust it more. What has the company successfully created?
What is brand loyalty?
Who is the most decorated Olympian of all time?
Who is Michael Phelps?