SSCM Components
What does SSCM stand for
What is Strategic Sport Communication Model?
According to a 2018 report, what percentage of sports viewers follow sports-related accounts on social media
What is 61%?
What global market did Daryl Morey's tweet in support of Hong Kong protestors impact, leading to significant consequences for the NBA
What is China?
What does the P is PESO stand for
What is paid?
What are the three components of the Strategic Sport Communication Model (SSCM)
What are Personal communication, organizational communication, and mediated communication?
True or false, Social media allows for very accessible communication in sports, enabling direct interaction with mass audiences
What is true.
How did the controversial tweet affect the coverage of the Houston Rockets in China
What is broadcasting properties dropped coverage?
What does the E in the PESO model stand for
What is Earned (media)?
Name the three subcategories of personal communication in the SSCM
What are Intrapersonal, interpersonal, and small group communication?
Social media has expanded its social networks to
What is national and cultural boundaries?
What was the ultimate outcome for Daryl Morey
What is resignation?
What sports industry did the Buffalo Agency initially serve exclusively
What is Golf?
According to the SSCM, what are the two main components of organizational communication
What are Intra-organizational and interorganizational communication?
What was the most popular medium for keeping up with the sports action
What is live TV?
Who was Daryl Morey
What is General Manager?
Who did PESO begin serving after 15 years
What is soccer, fitness, and outdoors?
True or False, teammates supporting each other with words of encouragement in a locker room closed to media would not fall under the SSCM model because media are not involved in that communicative process
What is False.
Strategic planning for social media engagement involves what four elements
What is blending, branding, storytelling, and creating?
In the context of the Daryl Morey controversy, what challenges did the NBA face in trying to maintain partnerships in China
What is lost partnerships?
What does the O in PESO stand for
What is owned (media)?