Definitions
What is the definition of "Beautiful People"
Good-looking models or Celebrities to attract our attention to an advertisment.
"Everyone is doing it" (or at least, "all the cool people are doing it").
What is Bandwagon?
Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is particularly true in political and advocacy messages.
What famous sports star first partnered with Nike in 1984?
Who is Michael Jordan?
Who is Sam Friel?
What is the defintion of Subtext
"Subtext" is your interpretation of the media shown
This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight.
What is Warm & Fuzzy?
This technique links a person or idea to a negative symbol (liar, creep, gossip, etc.). It’s the opposite of Glittering generalities.
What is Name-Calling?
What Celebrity appeared in the very controvercial Pepsi ad?
Who is Kendall Jenner?
What is 4?
What is the definition of "Experts"
People who claim to know all about the product, and recommend it highly, Like "dentists" recommending a specific toothpaste.
This is the opposite of the Association technique, it uses something disliked by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.”
What is Fear?
Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to us: "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or superior.
What is Flattery?
What famous rapper had a social media ad campaign in 2020 with Corona (Beer)
Hint: 🍃🔥
Who is Snoop Dog?
What was Ms. Boes' first dramatic performance? (Theater) ~ Looking for the name of a person/character
Who is Mother Mary?
What is the definition of Text
"Written Words" or any piece of media that you can see or hear. (A physical/digital piece of media)
This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc.
What is Association?
This is a particular application of the Expert technique. It uses the paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists.
What is Scientific Evidence?
What football star owned 31 Papa John's Pizza franchises as of 2020?
Who is Peyton Manning?
What was Ms Boes' Minor in College?
What is Psychology?
What is the defintion of "Testimonials"
When someone who used to product boasts all the good effects of said product. Used in medicine ads mostly.
Something is _____ if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!”
An _____ compares one situation with another. A good ______, where the situations are reasonably similar, can aid decision-making.
What is an Analogy?
What celebrity headlined the advertising campaign for Sketchers "Shape Ups" (A 2000's Shoe that claimed that it would tone your calfs)
Who is Kim Kardashian?
How old was Ms. Boes' when she got married?
What is 25?