Show:
mass communication theories
Terms
Movies
Recordings/Music
Miscellaneous
100
Users choose media they think is something they want or value. Focuses on how individuals use media.
What is The Uses and Gratifications Theory
100
All media that address mass audiences.
What is Mass Communication
100
Small early movie theaters.
What is a nickelodeon.
100
She's been accused of being a publicity hound, a poor role model, and an inveterate borrower of other artists' styles.
Who is Lady Gaga.
100
These help determine advertising costs in TV.
What are ratings.
200
Media's ability to select and call public attention to ideas, events and people.
What is The Agenda Setting Theory.
200
A person, group, or institution that controls the choice and presentation of topics by the media.
What is a Gatekeeper
200
The planning phase of moviemaking.
What is preproduction.
200
A coin-operated phonograph.
What is a jukebox.
200
A software program that enables a user to move around the Internet.
What is a browser.
300
Focuses on relationships between mass communication and the rituals and patterns of everyday communication.
What is The Cultural Studies Theory
300
Incorporating a product or brand into actual storylines in books, television programs, and films.
What is product placement
300
NC-17, R, PG-13, PG, and G.
What is a movie rating.
300
The name for compressed digital audio files that enable music to be downloaded from the Internet.
What is an MP3.
300
All the activities that maintain a beneficial relationship between an organization and its various publics.
What is Public Relations.
400
Theory that predicts that people with different characteristics will be affected in different ways by the mass media.
What is the individual differences theory.
400
Large companies that own many types of businesses.
What is a conglomerate.
400
The top-grossing movie of all time.
What is Avatar (2009).
400
This musician, who is now deceased, has the top selling album of all time.
What is Thriller by Michael Jackson.
400
Exaggeration in advertising claims.
What is puffery.
500
A claim that TV cultivates, or promotes, a worldwide view that is inaccurate but that viewers assume is real life.
What is The Cultivation Theory.
500
A process by which viewers of media violence develop callousness or emotional neutrality in the face of a real-life act of violence.
What is desensitization.
500
Nicholas Sparks, Military, Love Letters
What is Dear John.
500
His amateur performances on YouTube were noticed by music industry professionals. The rest is history.
Who is Justin Bieber.
500
Common newspaper rule stating that nothing should be published as fact unless at least two sources confirm it.
What is the two-source rule.