This famous circus owner is most often associated with press agentry, one of four PR models.
Who is P.T. Barnum?
100
This is the final step in the strategic management of communications planning.
What is evaluation?
100
These are the written laws that govern a person's actions.
What are ethics?
100
This is often referred to as the "third sector" of public relations.
What is the non-profit sector?
100
Name one of two professional associations PR professionals CAN be accredited by in Canada.
What is the IABC (International Association of Business Communicators) or CPRS (Canadian Public Relations Society)?
200
The public information model of public relations is most associated with this historical figure.
Who is Ivy Lee?
200
This acronym is used to remind us of the four stages of the communications/PR planning process.
What is RACE?
200
True or false: the IABC code of ethics can be enforced to sanction non-members?
What is true?
200
Building relationships with stakeholders through the solicitation of donations and sponsorships is part of this field of practice within public relations.
What is Development or Fundraising?
200
One of the following is NOT a typical goal of communications: to inform, to satisfy, to persuade or to motivate.
What is to satisfy?
300
Effective use of persuasion in communication was a significant contribution to public relations made by this historical figure.
Who is Edward Bernays?
300
Before starting the planning process and in order to add value, the public relations professional should start with identifying this.
What is the issue or opportunity?
300
True or false: public relations should serve the interests of the organization as well as the public.
What is True?
300
Both of these fields gather and disseminate information.
What are public relations and journalism?
300
This is the number of people employed in public relations around the world.
What is three million (3,000,000)?
400
This Canadian served as a public relations advisor to John D. Rockefeller Jr. following a strike at the Colorado Fuel & Iron Company.
Who is Mackenzie King?
400
"Based on performance" is one of six key elements of public relations. Tell us another way of putting this.
What is actions match the words?
400
True or false: professional communicators will disseminate false or misleading information only is instructed to do so by their client or employer.
What is False?
400
Both advertising and public relations use time and space.The goal of public relations is "earned media" while advertising uses this type of media.
What is "paid media"?
400
Monitoring industry trends, identifying public concerns and addressing them in your strategy is a good way to explain this management concept.
What is issues management?
500
Modern public relations was born as a result of industrialization during this period in history.
What is the late 19th century (and early decades of the 20th century)?
500
Social media is an example of this public relations model, largely considered the ideal model of public relations.
What is two way symmetric?
500
There are differences between marketing and marketing communications, but both fields have this in common.