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Parts of a Studio
Types of Design
Logos, Symbols & Pictograms
Branding
Design Vocabulary
100
Creative professional responsible for ideation and design decisions. Has designers working for them.
Who is the art director?
100
2 dimensional, single page format used to inform, persuade or promote. Usually produced in multiples and widely circulated.
What is poster design?
100
A word spelled out in unique typography
What is a workmark?
100
A program that integrates every element of a company's graphic design including imagery, typography, color, and all applications. It's a master plan that coordinates all design materials in order to attain consistancy and brand loyalty: brand name, logo, letterhead, packaging, web site, moblie apps, etc.
What is a visual identity?
100
An equal distribution of weight
What is balance?
200
A group of people, including an art director and usually a writer, who work together to complete a project.
Who is the creative team?
200
Core components are text and pictures, so a solid understanding of typography, layouts, grids and composition is essential. More than any other format, this shows how design components come together in one place: images, illustration, photography, logos, information design, paper stock, etc.
What is editorial design?
200
Created using the initials or letters of the brand name
What is a lettermark or monogram, though monograms are ususally done on a more personal level?
200
The group of people a design is geared towards.
Who is the target audience?
200
A mark made by a tool as it's drawn across a surface.
What is a line?
300
A professional evaluation of work.
What is a critique?
300
This type of design provides freedom to select projects, gather your own clients and set your own schedule.
What is freelance design?
300
A simplified, “quick-read” version of the master logo that usually forms a signature.
What is an icon?
300
A term used to set a company apart from its competitors. What makes you different?
What is differentiation?
300
The fulfillment of a concept through materials and/or software
What is execution?
400
Guidelines for how a logo/visual identity is to be applied across numerous applications.
What is an identity standards manual?
400
Many companies have one to aid in the production of brochures, promotional displays, corporate annual reports, catalogs, training materials and, sometimes, advertising campaigns. The upside is that you only have one client. The downside, you only have one client.
What are in-house design departments?
400
A simple picture denoting an object, activity, place or person.
What is a pictogram?
400
The functional and emotional assets that set an identity a part from its competitors.
What is a brand?
400
adjustment of individual letter spacing
What is kerning?
500
Top-level creative professional with ultimate creative control over art direction and copy, and the supervisor of the creative team.
Who is the creative director?
500
Specializing in video editing, special effects, and animation
What is a multimedia designer?
500
The underlying idea of your design.
What is a concept?
500
A graphic mark used by companies, organizations and individuals to aid and promote instant public recognition
What is a logo?
500
A detailed representation of a design. Looks as close to the printed piece as possible.
What is a comp or comprehensive?