1
What does IT stand for?
A. International Trade
B. Information Technology
C. Integrated Transactions
D. Internet Transfer
B. Information Technology
What is one of the main purposes of Information Technology in business?
A. To eliminate all human communication
B. To increase paperwork
C. To support daily business activities
D. To prevent companies from using data
C. To support daily business activities
Which tool automates recurring invoices and payment reminders?
A. Trello
B. FreshBooks
C. DocuSign
D. Asana
B. FreshBooks
Which project management tool primarily uses boards, lists, and cards?
A. Trello
B. UiPath
C. Precoro
D. FreshBooks
A. Trello
What is a digital footprint?
A. A company's physical office layout
B. A record of online activities that can influence others' perceptions
C. A software installation process D. A method for processing payroll
B. A record of online activities that can influence others' perceptions
How does IT help managers make better business decisions?
A. By removing the need for information
B. By providing real-time information and data analysis
C. By replacing every employee
D. By preventing access to company records
B. By providing real-time information and data analysis
What is the main purpose of office automation?
A. To increase repetitive manual tasks
B. To eliminate all business communication
C. To automate routine administrative processes
D. To replace every company department
C. To automate routine administrative processes
Which tool uses software robots to perform repetitive activities such as data entry?
A. UiPath
B. Monday.com
C. Pandora
D. DocuSign
A. UiPath
What is a major advantage of Monday.com?
A. It focuses exclusively on electronic signatures
B. It offers flexible workflows and project visibility
C. It only recommends music
D. It is designed exclusively for invoicing
B. It offers flexible workflows and project visibility
According to the presentation, which three needs can motivate online participation according to Maslow's hierarchy?
A. Profit, production, and competition
B. Speed, storage, and automation
C. Belonging, esteem, and self-actualization
D. Privacy, security, and accounting
C. Belonging, esteem, and self-actualization
A company wants to recommend products based on each customer's shopping habits. Which IT benefit does this illustrate?
A. Customer personalization
B. Physical document storage
C. Employee dormancy
D. Manual processing
A. Customer personalization
A business wants purchase requests to go through an approval process to control spending. Which tool is most appropriate?
A. FreshBooks
B. Precoro
C. Pandora
D. Trello
B. Precoro
A team needs to identify task owners, deadlines, and project timelines. Which tool best fits this need?
A. DocuSign
B. FreshBooks
C. Asana
D. UiPath
C. Asana
A user views a company's social media post but does not like, comment on, or share it. Which engagement category best describes this behavior?
A. Co-creation
B. Positive contribution
C. Consumption
D. Co-destruction
C. Consumption
What major change has digital media introduced compared with traditional mass media?
A. Communication has become exclusively one-way
B. Users can interact with communicators and create their own content
C. Audiences can no longer share information
D. Producers have complete control over all messages
B. Users can interact with communicators and create their own content
A company replaces paper payroll records and manual checks with automated banking software and direct deposits. What is the main benefit of this change?
A. Increased dependence on physical paperwork
B. Improved time and process efficiency
C. Reduced access to financial information
D. Elimination of the need for financial controls
B. Improved time and process efficiency
A team wants a simple visual system in which tasks move from “To Do” to “Doing” and then “Done.” Which tool is the best fit?
A. Trello
B. Precoro
C. FreshBooks
D. DocuSign
A. Trello
A company automates repetitive administrative work. According to the presentation, what is a likely outcome for its employees?
A. They must spend more time on repetitive data entry
B. They can focus more on judgment, problem-solving, and customer service
C. They no longer need to communicate
D. All positions in the company become unnecessary
B. They can focus more on judgment, problem-solving, and customer service
A user frequently posts online, but their content is intended to damage a company's reputation and undermine trust. Which engagement category best describes this behavior?
A. Consumption
B. Dormancy
C. Co-creation
D. Co-destruction
D. Co-destruction
Why is the number of interactions alone insufficient to evaluate social media engagement?
A. All interactions have exactly the same purpose
B. Only negative interactions can influence organizations
C. Engagement must also be evaluated by activity intensity and positive or negative valence
D. Passive users always contribute more than active users
C. Engagement must also be evaluated by activity intensity and positive or negative valence
A company operates internationally and wants to improve decision-making, automate repetitive tasks, and protect its information. Which approach best reflects the role of IT described in the presentation?
A. Use IT only to store documents
B. Combine data analysis, automation, communication systems, and cybersecurity
C. Focus exclusively on social media advertising
D. Replace all digital systems with manual processes
B. Combine data analysis, automation, communication systems, and cybersecurity
A team is managing a complex project with several stages, multiple members, and strict deadlines. Managers need clear task ownership and structured progress tracking. Which tool is the strongest choice based on the presentation?
A. Trello, because it focuses mainly on simple visual task tracking
B. Asana, because it supports structured task coordination, timelines, and responsibility tracking
C. FreshBooks, because it automates invoices
D. DocuSign, because it processes electronic signatures
B. Asana, because it supports structured task coordination, timelines, and responsibility tracking
A customer comments positively on a company's post and then collaborates with the company to develop new content. How should these behaviors be distinguished using the engagement typology discussed in the presentation?
A. Both are consumption
B. The comment is dormancy, and the collaboration is detachment
C. The comment is positive contribution, and the collaboration is co-creation
D. The comment is co-destruction, and the collaboration is consumption
C. The comment is positive contribution, and the collaboration is co-creation
A professional shares information online to gain recognition and a sense of belonging, but their public posts later create a negative impression for a potential employer. Which conclusion best combines the concepts discussed in Chapter 12?
A. Online participation is motivated only by financial rewards
B. Audience motivation and digital footprint can both influence professional communication and reputation
C. A digital footprint affects only companies, not individuals
D. Recognition and belonging have no relationship with online engagement
B. Audience motivation and digital footprint can both influence professional communication and reputation
A company wants to improve purchasing approvals, reduce repetitive data entry, and enable clients to sign contracts online without printing them. Which combination of tools best addresses all three needs?
A. Precoro, UiPath, and DocuSign
B. FreshBooks, Trello, and Asana
C. Monday.com, Pandora, and FreshBooks
D. DocuSign, Trello, and Pandora
A. Precoro, UiPath, and DocuSign