TIME History
This year TIME magazine was founded.
1923
Name 1 of the top 3 highest spending clients
Rolex, Allstate, Toyota
What is the name of Mel's Dog
Millie
Name 2 Partnership Sales Content Creators
Editorial, Events, TimeStudios (branded)
what does CPM stand for?
Cost Per Mille (1,000 impressions)
When was POTY introduced? Bonus: Who was on the cover? And what was it originally called?
1927 with Charles Lindbergh "Man of the Year"
Who sponsored this years Creator List?
Ally
What is Mel's favorite cuisine ?
Asian
Name 3 ways that TIME make's $$$
Parternships, Programmatic, Accolades, TimeStudios, Print
name 2 performance metrics we report on
The signature red border has only changed a few times. What are examples ?
black border - 9/11
green border - earth day
Name 1 client who has both TIME and TFK elements
Allstate Foundation, Lego
What was Mel's college major?
Psychology
What is the FY Goal not including digital?
$40.7M
What’s the most common KPI for our clients
CTR
These 2 Yale Graduates Founded TIME
Henry Lucy and Briton Hadden
Name 1 of our Middle East based clients
Qiddiya, Diriyah Company,
Who is Mel's favorite athlete?
Russell Wilson
Name 2 ways we keep track of revenue.
Adbook, Salesforce, Agaddo, GoogleSheets
what is a VCR?
video completion rate
Which tech CEO was TIME’s Person of the Year in 2021, described as “clown, genius, edgelord, visionary, industrialist”?
Elon Musk
Mel always says if she was taller she would be _____?
Olympic Athlete
Which products have the highest associated costs
Events & TimeStudio Docs
what is boosting?
turn an organic post into a targeted ad