CME Fun Facts
It's acronym is "PCB"
Program Control Brief
Industry leading tool that automates execution of outbound marketing offers for CME
Adobe Campaign
The one offer fulfillment control/report already in use
CCMOR (Credit Card Marketing Offer Renconciliation Report)
CME component that distributes dynamic data for content presentment to Storefront
The Offers API
The one experience our members use to find any special Card offers they may be eligible for - like an ECM BT, or an Acquisition Pre-select
Not one yet! There are 2 digital experiences that CME feeds offer data to - My Offers for ECM & Acquisition post booking details + Storefront for Acquisition offers like Pre-select and eventually ITA (.com/App). Our vision is to consolidate all special incentive offers in "Offers Hub"- so members have a one stop shop to find all special offers we have curated for them.
CME team member who has been at the company the longest
Jacob Thomas, who joined in 2010 and leads CME Program Management
Enterprise system that acts as the data hub for CME
XDC
This PCB task is a key Bank control and the first task which signals if marketing workflows may start in Aprimo
The PCB Peer Review
If there is one thing you could ask this team about CME, what is it?
What is...
Part of the Audience Process that ensures the audience is up to date with members that still qualify for the offer
Re-certification process
Part of the ecosystem that had 30% of the Management Identified Gaps (MiGs) in the ecosystem
Audience
Solution that was created as the offer repo for Storefront and that has an uncertain future
B.X
This control engages when the marketing campaign analyst attempts to build a marketing email without an approved PCB
Kill switch
The biggest advancement in Bank's Audience building capability
The ability to have a single end to end waterfall report for all the eligbility and suppression rules
% of manual steps reduced from legacy to CME in the MVP campaign (Oct 2022) by streamlining processes and centralizing capabilities
30%
The Schumer’s Box is templatized with variable fields and can be used across multiple emails and offer placements without needing to be rebuilt. This is an example of ____.
A reusable AEM component
This is where the CME process assigns both product offer AND pricing level
MarketSwitch
319
The number of steps it takes to validate an offer in web, mobile, and portal
This is where validation of marketing program spend plan versus actual happens in a templated, consistent manner
Bank's Aprimo Plan and Spend. The first time Bank will have a detailed reporting/evidence of the marketing program cost and ROI/ROMI
This acronym might make you think of basketball, but is also used to describe the data-driven practice of meeting our members with the right message in the right channel at the right time using PEGA's adaptive modeling capabilities.
NBA (Next Best Action)
Number of ARTs, IT teams and features CME was juggling at the height of our Development phase
9 ARTs, 45 teams and 691 features
An example of the 41% of MIGS that were previously found in Content, is that sometimes a member would see a different rate and date in the creative of an email versus what they saw in the disclosures. This tool allows us to inject dynamic content into communications so members see accurate info anywhere in our communications
AEM (Adobe Experience Manager)
Who applied for a credit card over 100 times during the October Preselect Campaign - and was approved each time?
The Pre-Launch Validation team
Report that provides a complete history of who was contacted, who was not, and why?
The Tactic Waterfall report
This is how many marketing channels CME is live in
What is 2 - Direct Mail and Email - Storefront is not considered a marketing channel!