Printing and Paper
Which nation invented the relief printing process?
China
Motifs (subjects) from which Art Nouveau's fluid line was adapted included:
Vine tendrils, the human female form and flowers
Word and image fused into a conceptual expression of an idea so that they become completely interdependent.
Visual/verbal Syntax
A darkened room or box with a small opening or lens in one side.
Camera Obscura
The term 'kerning' refers to:
the distance between two letters of a word
Identify the disadvantage/s of stone books.
Weight and space
Which Art Nouveau artist was named the “father of woman’s liberation”?
Jules Chéret
The first finely printed magazine devoted exclusively to the visual arts.
Century Guild Hobby Horse
A first experimental photographic procedure was heliogravure and was discovered by
Joseph Nicéphore Niépce in the 1820s.
Caslon can be classified under which category of type?
Old style
The first known European block printings with a communicative function were...
Devotional prints of saints
True or False?
Critics labeled Alphonsa Mucha's stylised hair patterns as resembling “noodles and spaghetti”.
True
True/False?
Harper and Brothers started a firm which became the largest printing and publishing firm in the world. The firm opened the era of the pictorial magazine in 1850.
True.
True or False?
The Calotype was more popular than the Daguerreotype...
False
Baskerville can be classified under which category of type?
Transitional
Chromolithography is a printing process that
allows the mechanical reproduction of colour images
What sources inspired Art Nouveau?
Japanese decorative design
Recognize the primary goal of the Century Guild.
To render all branches of art the sphere, no longer of the tradesman, but of the artist.
Who invented the Calotype?
Henry Fox Talbot
Rockwell belonged to which category of type?
Slab serif
What do the following have in common: paper, playing cards, mechanical clocks, movable type.
All were used in China centuries before being used Europe.
Identify the artist and style of the poster for the ocean liner L’Atlantique, 1931.
A. M. Cassandre, Art Deco
Identify the strategy which Doyle Dane Bernbach used effectively in their advertising.
White space to focus attention.
George Eastman is famous for inventing...
the Kodak camera
Bodoni can be classified under which category of type?
Modern