Show
Main sponsor of the event
Pepsi
theory that women are rarely portrayed from the position of power, they are normally reduced to objects to be admired.
Male Gaze Theory
City in which the show was held. (added importance due to its large Latin American population)
Miami
how stereotypes impact our expected behaviors in society ( essentially expecting certain roles by people in society)
Social role theory
Fully clothed artists featured in the show
J Balvin & Bad Bunny
Gender is not something we are, but rather something we do. We express our gender through behavior, appearance, and interaction
Doing Gender
Of the 4 artists featured during the show, how many are American?
All of them
Refers to the objectification process where only parts of the body like legs or torsos, are shown, as was the case in the 2020 halftime show’s focus on Shakira’s and JLo’s bodies.
Dismemberment
Critics of the 2020 Super Bowl halftime show argued that its focus on female sexuality contradicted the progress made by this social movement
MeToo Movement
There can then never be a definitive reading of a text, for each reading generates a new text, that itself becomes part of the frame within which the original text is interpreted.
Intertextuality