MARKETING ACRONYMS
CTR
Click Through Rate
RVG
Roussanne, Viognier, Grenache Blanc
Griva Vineyard
Arroyo Seco, Monterey
Who has been with the company since 1984?
Jeff Meier, President & COO
What movie plummeted Merlot sales nationally?
Sideways
CPL
Cost Per Lead
GSM
Grenache, Syrah, Mourvedre
Paso Robles Home Ranch
Estrella District, Paso Robles
What is J. Lohr's 3rd largest SKU/Varietal?
J. Lohr Los Osos Merlot
What bio-pic tells the story of a Napa winery producing wine that rivals French wines?
Bottle Shock
KPI
Key Performance Indicator
Named for the region where it originates, this blend is characterized by as much as 90% Sangiovese
Chianti
Beck Vineyard
Creston District
What prestigious award was received by Jerry Lohr in the past 5 years?
Wine Enthusiast American Wine Legend
Chronicles the pressure of the path to becoming a master in their field?
Somm
PPC
Pay Per Click
Named after the area in France where the varietals originate
Bordeaux
Gean Vineyard
Adelaida District, Paso Robles
What year was the first vintage of J. Lohr Seven Oaks Cabernet Sauvignon released?
1987
What movie or character quoted “A census taker once tried to test me. I ate his liver with some fava beans and a nice chianti.”
Silence of the Lambs (1991) - Hannibal Lecter (Anthony Hopkins)
SEO
Search Engine Optimization
Blend that must contain at least two Bordeaux grapes from the following varietals: cabernet sauvignon, cabernet franc, merlot, malbec and petit verdot.
Meritage
Creston Vineyard
El Pomar District, Paso Robles
What was the first varietal wine produced under the J. Lohr name in 1974?
Petite Sirah
Story that follows aspiring master sommelier from Memphis, TN
Uncorked, Netflix