Rock
These four sports leagues are often referred to as the "Big Four"
MLB, NFL, NBA, and MLS
In indirect consumption settings, the sport manager generates the majority of revenue from fans. In direct consumption, where does the revenue come from?
Licensing and sponsorship deals
What was unique about the 10 game "Superpass" promotion the Milwaukee Bucks created?
The pass only counted wins, The bucks could play 20 games, only win 5 and you would still have 5 more wins
Alex Rodriguez was willing to give up some of his salary to join the Boston Red Sox. Who wouldn't allow him to do this?
The commissioner
The players most "harmed" by playing in a league with a collective bargaining agreement are the select few (what type of players)?
The top earners
This high school's inclusion on an ESPN broadcast caused a lot of controversy in 2021.
Bishop Sycamore
What system is in place to try to even the playing field between public and private high schools?
Multiplier system
Your cover letter should NEVER begin with what phrase/type of phrase?
"I deserve this job because"
In fundraising, we typically see two motivations for giving. In transformational giving, the donor wants to make a difference or have good feelings from giving. In transactional giving, what is the donor looking for?
Something in return, your basically "buying" something
The NCAA created divisions to allow for differences between different types of school. How many did they create (not counting subdivisions)?
3; DI, DII, DIII
What are some of the negatives of sport specialization researchers have discovered?
It can cause burnout
CRM is short for what marketing and sales term?
Customer relationship management
Sponsoring 14 sports is a requirement to be classified as what type of school?
A D1 institution
Firms like Aspire and Learfield are typically associated with what setting?
School/student sponsorships
As Jamie Hays Szelc discussed (and we saw in a video), how is seating preference determined for fans of KU basketball in Allen Fieldhouse?
Student section gets seats behind the basket
What are the main sources of revenue for college sport organizations?
TV deals, ticket sales, and sponsorships
If we focus on private or competitive club teams, we are treating sport as a (what type of) good?
For-profit
In sports, our product is produced and (what?) at the same time?
Consumed
The student fee for athletics at KU was eliminated in 2019. Before that happened, the fee was how much a semester?
$7
The Kansas City Monarchs are an example of an independent baseball team because they control their own roster. A team like the Omaha Storm Chasers has their roster controlled by a major league team and are called what?
Minor league affiliates
Competition and being a part of something bigger are reasons people want to do what?
Work in sports
A loaded ticket is different from a regular ticket because it includes what types of things?
It can be used as a form of payment at stadium concession stands or merchandise stores
The Kansas City Chiefs created a unique Game Day Pass. If I buy a ticket through this program, how can I transfer it to a friend?
By giving them your phone
The NAIA is a governing body for what level of sport?
Collegiate sport
Outside of a few select, very profitable institutions the vast majority of athletic departments are funded by the university through what method?
Student fees, donations, and advertising