Show:
The answer is probably A
Tyler and I do everything
Amir does nothing
Jeffairy does nothing
They both do nothing
100
Which of the following must coincide when using descriptive statistics in order to have normally distributed data: NCCTE.9_12.ME.MH32.1.08 RBT: A. Range, dispersion, confidence interval B. Ordinal, nominal, binomial C. Mean, median, mode D. Standard deviation, percentiles, pictorial representations
What is C. Mean, median, mode
100
31. The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to NCCTE.9_12.ME.MH32.1.09 RBT: A. appeal to low-income individuals. B. encourage sedentary lifestyles. C. comply with local regulations. D. attract more fans.
What is D. attract more fans.
100
36. One of the main portions of a marketing report describes the research methods and the NCCTE.9_12.ME.MH32.1.10 RBT: A. industry review standards. B. data collection procedures. C. technical terminology. D. consulting expenses.
What is B. data collection procedures.
100
41. Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n) NCCTE.9_12.ME.MH32.1.11 RBT: A. franchise arrangement. B. sponsorship. C. affiliation. D. licensing agreement.
What is B. sponsorship.
100
Why should sport/event marketers develop proof-of-performance packages for sponsors? NCCTE.9_12.ME.MH32.1.13 RBT: A. To provide information about the facility B. To explain the type of sport/event C. To list the important participants D. To help sponsors justify the investment
What is D. To help sponsors justify the investment
200
27.What do researchers often use to summarize and interpret vast amounts of numeric information? NCCTE.9_12.ME.MH32.1.08 RBT: A. Research questionnaires B. Descriptive statistics C. Hypothetical samples D. Independent variables
What is B. Descriptive statistics
200
32.What part of a marketing-research report would be mentioned only briefly in an oral presentation? NCCTE.9_12.ME.MH32.1.10 RBT: A. Research methods B. Relevant information C. Pertinent data D. Research findings
What is A. Research methods
200
37.Which of the following is a characteristic of an effective marketing report: NCCTE.9_12.ME.MH32.1.10 RBT: A. Explains role of executive management B. Contains names of contributing editors C. Provides industry review information D. Answers specific research questions
What is D. Answers specific research questions
200
42.What type of sponsorship objective involves bartering for goods and services? NCCTE.9_12.ME.MH32.1.11 RBT: A. Cost avoidance B. Revenue generation C. Activation D. Promotion
What is A. Cost avoidance
200
To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing NCCTE.9_12.ME.MH32.1.14 RBT: A. relationship marketing. B. sales and sampling opportunities. C. exclusivity. D. public relations.
What is D. public relations.
300
A business that conducts research and finds that most of its customers visit the business four times a week has identified the NCCTE.9_12.ME.MH32.1.08 RBT: A. median. B. mode. C. mean. D. range.
What is B. mode.
300
33. The main portion of a marketing report that explains the research findings should include NCCTE.9_12.ME.MH32.1.10 RBT: A. summaries and recommendations. B. technical appendixes and indexes. C. data-collection procedures. D. supporting tables and graphs.
What is D. supporting tables and graphs.
300
38.When writing marketing reports, researchers should make sure that they include a section about NCCTE.9_12.ME.MH32.1.10 RBT: A. populations. B. qualifications. C. regulations. D. limitations.
What is D. limitations.
300
43.Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget: NCCTE.9_12.ME.MH32.1.11 RBT: A. Olympic opening ceremony B. Extreme-sporting event C. Pro-football game D. Affinity-sporting event
What is B. Extreme-sporting event
300
Which of the following is the first step in a sponsorship presentation: NCCTE.9_12.ME.MH32.1.14 RBT: Which of the following is the first step in a sponsorship presentation: NCCTE.9_12.ME.MH32.1.14 RBT: Which of the following is the first step in a sponsorship presentation: NCCTE.9_12.ME.MH32.1.14 RBT: A. Create interest in your organization or event. B. Give event details. C. Create interest in the sponsorship opportunity. D. Explain how the prospective sponsor can get involve
What is A. Create interest in your organization or event.
400
Which of the following is a trend in the sport/event industry: NCCTE.9_12.ME.MH32.1.09 RBT: A. Premium seating options are yielding less revenue for sport/event facilities than other types of seating. B. Relationship marketing is becoming less important to sport/event organizations as technology evolves. C. Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships. D. Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
What is D. Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
400
34. Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report? NCCTE.9_12.ME.MH32.1.10 RBT: A. Analysis B. Introduction C. Summary D. Appendix
What is D. Appendix
400
39. Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she include in her report to management? NCCTE.9_12.ME.MH32.1.10 RBT: A. Information that is relevant to the marketing decisions that management must make B. All the information collected so management can decide what is important C. Information that applies only to people not currently part of the target market D. Information that applies only to the company's current target market
What is A. Information that is relevant to the marketing decisions that management must make
400
44. Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its NCCTE.9_12.ME.MH32.1.12 RBT: A. sponsorship objectives. B. manufacturing methods. C. financial policies. D. quantity standards.
What is A. sponsorship objectives.
400
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as NCCTE.9_12.ME.MH32.1.14 RBT: A. exploitation. B. relationship marketing. C. exclusivity. D. value in kind (VIK).
What is D. value in kind (VIK).
500
One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are NCCTE.9_12.ME.MH32.1.09 RBT: A. sales policies. B. pricing strategies. C. advertising methods. D. revenue sources.
What is D. revenue sources.
500
35. An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation NCCTE.9_12.ME.MH32.1.10 RBT: A. relatively simple. B. technically oriented. C. free from detail. D. on a complex level.
What am A. relatively simple.
500
40. An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of NCCTE.9_12.ME.MH32.1.10 RBT: A. scientific data. B. computer software. C. informal outlines. D. handmade graphics.
What is B. computer software.
500
45.Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race: NCCTE.9_12.ME.MH32.1.12 RBT: A. Nonprofit organizations B. Related businesses C. Athletic competitors D. Charitable organizations
What is B. Related businesses
500
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called NCCTE.9_12.ME.MH32.1.14 RBT: A. value in kind (VIK). B. exclusivity. C. "ownership." D. presenting sponsorship.
What is B. exclusivity.