JENPARDY

History

100

He coined the term "public relations counsel."

Who is Edward Bernays?

200

These people utilized PR to manipulate the public  by controlling the message that was being disseminated and to build support for their policies to improve their image. 

Who were Kings, Queens and Churches?

300

Creator of the 

R-A-C-E acronym

Who is John Marston?

400

Master of the pseudoevent

Who is PT Barnum?

How PR is Different

100

Journalists provide the public with news and information while PR personnel also want to change people's attitudes and behaviors.

What is the difference between PR and Journalism?

200

How PR is different from advertising

What is advertising is paid, uses mass media and guaranteed placement while PR is free, relies on earned media and has more credibility?

400

Both deal with relationships and employ similar communication tools to reach publics

How are marketing and public relations alike?

Celebrities and Politics

100

What is the number one industry, according to Linkedin, that should be prepared with a crisis management team?

What is Healthcare?

Healthcare organizations and providers can face crisis situations such as product recalls, medical errors, and disease outbreaks.

200

Not an acceptable online database for information

What is Wikipedia?

300

Secondary Research

What is reviewing existing information in books, articles and databases known as?

400

Open-ended survey questions, focus groups and in-depth interviews

What is qualitative research?

Environmental

100

The RACE acronym

What is Research-Action-Communication-Evaluation?

200

Best approach to planning in public relations

What is strategic and systemic?

300

First major component of the planning process in public relations

What is situation analysis?

400

The specific activities that will be done in the plan.

What are tactics?