Types of Sales/Products
What is B2C?
Business to Consumer
Value Proposition
Simple statement that summarizes why a customer would choose your product or service
Decision maker
(DM) persona who will be signing off/leading the project
Where can you find product information?
Sales Accelerator
OTube
YouTube
Only planet to spin clockwise
Venus
What is B2B?
Business to Business
Number for the quarter that you have to hit - yearly number broken down into 4 quarters. 20% increase YoY
Territory
Territory you support and are aligned to.
a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation
Eloqua
Only part of the body that cannot heal itself
Teeth
Known as the "brains of the operation" - houses all of the data
Unity
OD
Oracle Digital or ordering document
Main competitors of Eloqua
HubSpot
Marketo
Pardot
Fear of closely packed holes
Trypophobia
Infinity
Pulling real time behavioral data on a customer. Works really well with Unity and can be sold together as a bundle
What you are in charge of finding by setting meetings and talking to prospects!
Forecast
What you are committing to the business
What teams does Eloqua help to align better within a company?
Sales and Marketing
The Spice Girls
Maxymiser
Pipeline
How much pipe you have in the system - these will be your opportunities and the dollar amount for each
Conversion Rate
# of meetings to opps
# of calls to meetings
# of emails to meetings
How does Eloqua and Responsys differ?
Eloqua: generating leads and nurturing them through a campaign
Responsys: acting on the customers quick/getting them to purchase -->loyalty
One country on Earth that does not have mosquitos
Iceland