2023 Blueprint for Success
Health & Wellness
SWA Culture
2023 Rally
2023 Department Goals
100

We achieve this through Employee engagement, modernizing the Employee experience, and living The Southwest Way

What is Reinvigorate our winning Culture 

100

Southwest Airlines Employee Assistance Program 

What is Clear Skies 

100

Southwest Airlines Recognition Program

What is SWAG Program

100

2023 Rally locations

What is BWI, LAS and DAL

100

Measures the amount a Rep is scheduled to be available to assist Customers 

What is Schedule Adherence

200

Achieved by being where and when Customers want to buy and fly, and by modernizing the Customer Experience

What is Win more Customers and grow revenue 

200

Referenced to as your mental health ‘Coach’ in your pocket

What is Text to Coach

200

Annual big, festive family reunion for Southwest - last held in Nashville

What is Spirit Party

200

Pre Rally Event

What is CS&S Meet & Greet

200

1st Quarter AHT Goal

What is 500 

300

Achieved by giving you—our exceptional Employees—the tools you need to serve our Customers—and each other—with our legendary Hospitality

What is Modernize the operation 

300

Total counseling sessions per Employee, per Issue

What is 8 sessions

300

One of the longest standing traditions at Southwest Airlines that provides a friendly competition between Southwest cookers

What is Chili Cookoff

300

DAL Rally location

What is Globe Life Field, Arlington Texas

300

Measures how we are able to resolve a Customer's question, problem, or need the first time they call CS&S

What is First Call Resolution

400

Achieved through everyday discipline and tangible efficiency initiatives.

What is Maintain our low-cost advantage 

400
Gets you 24/7 access to doctors on your schedule 

What is Teladoc

400

These individuals empower Cohearts to own, strengthen, and promote Southwest's renowned Culture, while serving as the designated Leaders of their local Culture Committee

What is Culture Ambassadors

400

The year of Southwest Airlines first Rally

What is 1985

400

Hospitality Goal

What is 90%

500

Previously known as “Do well by doing good” 

What is Be a good citizen 

500

Southwest Airlines medical programs

What is Cigna and Aetna

500

This program provides resources to help create fun and memorable experience for Cohearts and Customers during Southwest's signature moments and holidays

What is Celebrate with Heart

500

Artists performing at special DAL Rally concert 

What is Flo Rida and JoJo

500

Implemented in October 2022 to help CS&S Employees Knowing the Score

What is CS&S Performance Infographic on CS&S Home Page