Exploring Careers
Marketing & Pricing Concepts
Marketing Concepts
SWOT
100

act of calling public attention to a product or service

what is advertising

100

he process of planning, pricing, promoting, selling and distributing goods or services which help satisfy a customer’s needs and wants

what is marketing

100

business must satisfy needs and wants of their customer to compete

what is Marketing Concept

100

In strategic planning and strategic management, SWOT analysis is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project

what is Swot

200

following and studying a professional in order to learn a trade

what is Apprenticeship 

200

tangible items which possess a monetary value

what is Goods 

200

person who buys the product

who are Customers

200

Internal attributes and resources that give the organization an advantage over competitors. Examples include a strong brand, loyal customer base, skilled workforce, or proprietary technology.

strength

300

series of organized activities working towards a particular goal

what is Campaign 

300

involve a task or performance; received in the form of action

what are Services 

300

person who uses the product

what is Consumer

300

Internal factors that may hinder the organization’s performance or limit its potential. These might include lack of expertise, limited resources, poor location, or weak brand recognition.

what are weaknesses

400

promoting and selling products or services

what is  
Marketing 

400

he exchange rate used to purchase products or services

Price

400

determines prices for products in order to maximize profit

what is Pricing 

400

External factors or trends that the organization could leverage for growth or improvement. This could involve market expansion, technological advancements, changes in consumer behavior, or partnerships.

what are opprotunities

500

promoting the sale of goods

what is Merchandising 

500

the attributes of a product which make it capable of satisfying a customer’s needs

Utilities

500

applying promotional techniques to potential customers

what is Promotion 

500

External challenges that could jeopardize the organization’s success. These may include increased competition, economic downturns, regulatory changes, or shifts in consumer preferences.

what are threats