Google Ads
The name for the online version of Google Ads
What is the interface?
Customer data such as an email address, name, home address, and/or phone number
What is first-party data?
View, monitor and optimize account performance here
What is the dashboard?
Automatically enhances, edits, and generates ad images based on an advertiser’s creative assets and branding guidelines
What is AI image editing?
A piece of data from a website that is stored within a web browser that the website can retrieve at a later time
What is a cookie?
The feature that automatically updates your ads with the keywords in your ad group
What is keyword insertion?
The attribution model that uses your account's data to calculate the actual contribution of each click interaction
What is data-driven attribution?
They compare your KPIs against your industry
Tool that can create new image assets from scratch or edit existing assets
What is Google Ads AI Image Editor?
A feature that allows websites to communicate a user's consent status for cookies and app identifiers to Google
What is consent mode?
The bid strategy that predicts the value of a conversion
What is Target ROAS?
The name for the channels by which users arrived at your site/app and triggered a key event
What is the default channel group?
Feature that finds trends in performance by location
What is Geo Heatmap?
The smart bidding strategy that is set to be phased out by March 2025
What is enhanced CPC?
Helps fill in blanks in media measurement at times when it’s not possible to observe the path between ad interactions and conversions
What is conversion modeling?
An audience segment that reaches users based on long-term life facts
What is a detailed demographics segment?
A flow of data from a customer touchpoint to Analytics
What is a data stream?
Tool that makes sure only the best ad copies are active
What is A/B Testing for Ads?
The new merchant center that Google planned on rolling out by September 2024
What is Merchant Center Next?
Sent from each page of a website where Google Analytics is implemented on load and when events are logged
What are Google Analytics pings?
The pixel dimensions of the two square standard display ad assets
What are 250x250 and 200x200?
These must be enabled in order to export audiences to Google Ads and built-in Google integrations
What are Google signals?
Feature that creates custom optimizations across all accounts
What is a global rule engine strategy?
Platform that announced search ads in the US last month
What is Tik Tok?
A feature that allows you to track a user's activity across multiple domains as a single user
What is cross domain measurement?