EASY
the financial gain after subtracting expenses from revenue
Profit
The costs incurred in the process of generating revenue.
Expenses
Activities aimed at promoting, selling, and distributing a product or service.
Marketing
A condition that allows a company to outperform its competitors.
Competitive Advantage
The plan or strategy a company uses to operate and generate profits.
Business Model
A plan that outlines expected revenues and expenses for a specific period.
Budget
A business model where individuals operate their own locations under the name and system of an established company.
Franchise
Money or other assets used to fund a business.
Capital
Ownership interest in a company or asset.
Equity
The stages a product goes through from introduction to decline.
Product Life Cycle
The total income generated by a company from its business activities.
Revenue
The goods and materials a business holds for the purpose of resale.
Inventory
When one company buys another company.
Acquisition
The reduction in the value of an asset over time.
Depreciation
The cost advantages that businesses obtain due to their scale of operation.
Economies of Scale
Resources owned by a company that have economic value.
Assets
A financial statement showing a company's assets, liabilities, and equity.
Balance Sheet
The relationship between the availability of a product and the desire for it.
Supply and Demand
The buying and selling of goods or services via the internet.
E-commerce
The first sale of a company's shares to the public.
IPO (Initial Public Offering)
The movement of money in and out of a business.
Cash Flow
The introduction of new products, services, or processes to meet customer needs.
Innovation
The unique value a product or service offers to customers.
Value Proposition
The practice of contracting out certain business functions or processes.
Outsourcing
A strategic planning tool that analyzes strengths, weaknesses, opportunities, and threats.
SWOT Analysis