Chapter 5
People’s evaluation of aspects of life, of the world, of
existence...etc.
Attitudes
Efforts by one or more people to alter a person’s
thoughts, actions, attitudes, or feelings
Social influence
People want to compare their perceptions and
reactions with others
Social comparison
A set of people that we interact with regularly
Social Network
What is the tiny piece at the end of a shoelace called?
An aglet
Positive stimuli are repeatedly paired with a product
Direct Route
Efforts to shape a person’s behavior through social
norms
Conformity
Repeated exposure to a neutral or positive stimuli elicits more positive reactions over time
Repeated exposure effect
An overwhelming (and unrealistic)
feeling of falling for someone
Passionate Love
When is "National Ice Cream" month?
July
Repeated exposure to a stimuli can form
attitudes
Mere exposure effect
Norms will influence behavior when they
are salient
Normative focus theory
Two features on women that are viewed as attractive
Childlike, mature
Memorable stimuli are paired with the product to
create a lasting memory
Indirect Route
What is Rihanna's real name?
Robin Fenty
Attitudes are formed on the basis of
rewards and punishments
Instrumental conditioning
How much we want to identify and belong with a
specific group
Cohesiveness
Correlational data indicated that spouses resembled each other in many ways, which hypothesis is this
The similarity hypothesis
Efforts to shape a person’s behavior through direct
requests
Compliance
What was the coffee shop named in the hit TV show Friends?
Central Perk
A negative reaction to persuasion attempts
Reactance
Two of the six basic principles of compliance
Friendship/liking, Commitment/consistency, Scarcity, Reciprocity, Social validation, Authority
3 components of love
Intimacy, passion, commitment/decision
Strength of emotional reaction
Attitude extremity
What was the first Disney animated feature movie that was not based on an already existing story?
The Lion King