PRODUCT KNOWLEDGE
WHAT IS ASHLEYS PROPREITARY MEMORY FOAM BLEND, AND HOW DOES IT COMPARE TO TRADITIONAL FOAMS?
ASHLEY'S MEMORY FOAM BLENDS GEL INFUSED AND VENTIALTED FOAM FOR BETTER COOLING AND AIRFLOW COMPARED TO THE TRADITIONAL DENSE MEMORY FOAM
HOW CAN YOU SUBTLY TEST A CUSTOMERS READINESS TO BUY WITHOUT DIRECTLY ASKING?
ASSUMPTIVE CLOSE
(WOULD YOU LIKE THIS IN GRAY OR BEIGE?)
A CUSTOMER SAYS, "ITS TOO EXPENSIVE." WHAT IS A GOOD RESPONSE?
EMPHASIZE THE VALUE, QUALITY, AND FINANCING OPTIONS AVAILABLE
WHAT IS ASHLEY HOMESTORE MOST COMMON FINANCING OPTIONS
0 INTEREST FOR 12-60 MONTHS DEPENDING ON PROMOTIONS
WHERE IS THE ASHLEY HOMESTORE HEADQUARTERED?
ARCADIA, WISCONSIN
WHAT TYPE OF MATTRESS IS BEST FOR SOMEONE WHO NEEDS EXTRA LUMBAR SUPPORT?
A FIRM OR HYBRID MATTRESS WITH LUMBAR SUPPORT
WHAT PSYCHOLOGICAL PRICING TECHNIQUE CAN WE USE TO ENCOURAGE HIGHER SPENDING?
ANCHORING- DISPLAYING A HIGHER PRICED ITEM FIRST TO MAKE LOWER PRICED OPTIONS SEEM LIKE A GREAT DEAL
ASK IF THEY CAN FACETIME/TAKE PICTURES AND SEND TO SPOUSE OR OFFER TO HOLD THE ITEM UNDER FINANCING AND SCHEDULE A FOLLOW UP
WHAT IS ASHLEYS PRICE MATCH POLICY
ASHLEY WILL MATCH A COMPETITORS PRICE IF THE ITEM IS THE SAME MODEL AND CONDTION
WHAT YEAR WAS ASHLEY FOUNDED?
1945
WHAT DOES "POLYURETHANE UPHOLSTERY" MEAN IN ASHLEY FURNITURE?
MENTION LIMITED-TIME PROMOTIONS, STOCK AVAILABILITY, OR FINANCING OFFERS
TODAY!
A CUSTOMER SAYS, "I CAN FIND THIS CHEAPER ONLINE." WHAT IS YOUR RESPONSE?
HIGHLIGHT IN STORE BENEFITS LIKE WARRANTIES, DELIVERY SERVICES AND HANDS ON EXPERIENCE
WHAT IS A BENEFIT OF USING ASHLEYS STORE CREDIT CARD?
EXCLUSIVE FINANCING OFFERS AND SPECIAL PROMOTIONS
WHAT DOES ASHLEY'S SLOGAN "THIS IS HOME" MEAN?
IT REFLECTS OUR COMMITMENT TO PROVIDING COMFORTABLE, STYLISH AND AFFORDABLE FURNITURE FOR EVERY HOME
WHAT IS THE PRIMARY MATERIAL USED IN ASHLEYS SOLID WOOD FURNITURE? (MOST USED)
HARDWOOD AND ENGINEERED WOOD COMPOSITES
WHAT IS THE "TRAIL CLOSE" IN SALES?
A QUESTION USED TO GAUGE THE CUSTOMERS BUYING INTEREST BEFORE THE CLOSE.
"DOES THIS SOFA FEEL LIKE A GOOD FIT FOR YOUR LIVING ROOM"
WHAT DO YOU DO IF A CUSTOMER IS HESITANT ABOUT FINANCING?
EXPLAIN THE BENEFITS OF FINANCING, SUCH AS LOW MONTHLY PAYMENTS AND 0% INTEREST PROMOTIONS
IF A CUSTOMER HAS NO CREDIT HISTORY, WHAT FINANCING OPTIONS WOULD WORK BEST FOR THEM?
ACIMA
PROGRESSIVE
AFFIRM
OVER 1000
WHAT IS THE NAME OF THE MOTION TECHNOLOGY ASHLEY USES IN ITS PREMIUM RECLINING FURNITURE?
TRIPLE POWER - DUAL POWER RECLINING WITH ADJUSTABLE HEADREST AND LUMBAR SUPPORT
WHAT IS THE BEST WAY TO HANDLE A CUSTOMER WHO SAYS, "I NEED TO THINK ABOUT IT"
ASK FOLLOW UP QUESTIONS TO UNCOVER THEIR HESITATION, THEN ADDRESS THEIR CONCERNS WITH SOLUTIONS
A CUSTOMER SAYS, "IM JUST LOOKING" WHAT IS YOUR BEST MOVE?
ACKNOWLEDGE THEM, ASK OPEN-ENDED QUESTIONS AND OFFER ASSISTANCE WITHOUT PRESSURE
WHAT SHOULD YOU ALWAYS MENTION WHEN DISCUSSING FINANCING?
TERMS, INTEREST RATES, AND POTENTIAL DEFERRED INTEREST IF NOT PAID IN FULL
WHAT IS ASHLEYS LARGEST FURNITURE MANUFACTURING PLANT?
ADVANCE, NORTH CAROLINA