Assignment in Action
Interview Basics
Validity and Bias
Sampling & Ethics
Survey Smarts
100

What is one reason a researcher might choose in-depth interviews over ethnographic observation when studying personal experiences?

In-depth interviews allow participants to reflect on and explain their thoughts, emotions, and decision processes in their own words—something observation alone can’t capture.

100

What should one of the first questions of an in-depth interview sound like?

Open-ended and inviting, like “Can you tell me a little bit about how you got into your field?”

100

A researcher only interviews students from honors classes to understand school climate. What’s the potential issue?

It may introduce sampling bias—these students may not represent the whole school.

100

If a study promises to protect people’s data but still collects names and emails, what is being protected?

Confidentiality

100

What type of data do surveys often produce: open-ended or close-ended?

Answer: Close-ended—good for quantifying patterns.

200

What is an example of a sampling strategy that builds off one participant leading to others?

Snowball sampling

200

True or False: A good in-depth interview feels like a structured question-and-answer session.

False

200

Why is random assignment important in experiments?

It improves internal validity by reducing the risk of confounding. - ensure that the groups are similar

200

If a researcher selects every 10th person on a list to participate, what sampling method are they using?

Systematic sampling

200

What’s the issue with a question like: “How much do you agree that group work is exhausting and unhelpful?”

It’s leading and biased, with negative framing.

300

What kind of question might best help a researcher learn about how work stress affects relationships with others?


“Can you walk me through a typical workday and what happens after you get home?”

300

What’s wrong with the question: “Don’t you agree smoking is obviously dangerous?”

It’s a leading question—it pushes the respondent toward a certain answer.


300

What is the issue with the survey question: “Why would you not support the change?”

Use of negatives

300

Why is it important to get consent before asking personal questions in an interview?

To protect autonomy and ensure ethical standards are met.


300

How can using multiple survey questions on a single topic improve a study?

It increases reliability and helps ensure the concept is fully captured.

400

What is a good follow-up probe to deepen someone’s memory recall during an interview?

“Can you tell me more about how you felt in that moment?” or “What happened next?”

400

At what point in an interview are respondents most likely to open up in unexpected ways?

Later in the interview, once trust and rapport have built.

400

If your interview questions sound too academic, how might that affect your respondent's answers?

It may lower response accuracy or create social desirability bias

400

What ethical principle supports making sure participants know they can stop at any time?

voluntary participation.

400

What is the benefit of using a Likert scale (e.g., strongly agree to strongly disagree)?

It captures nuanced attitudes rather than just yes/no answers.


500

How can one interview help generate knowledge that applies more broadly to a population?

If the story reflects a pattern or theme common in the larger group or aligns with prior research, it may suggest generalizability.

500

What is a better alternative to “Do you think discrimination exists here?” - during an in-depth interview

“Can you tell me about a time when you felt treated unfairly at work?”

500

In what situation would there be high internal validity and lower external validity?

In lab experiments where conditions are tightly controlled but not like real life.

500

Why should a research team translate their consent forms when working in multilingual communities?

To promote equitable access and uphold justice in research participation.

500

If a researcher wants equal numbers from different racial groups in a survey, what method should they use?

Quota sampling