Marketing
In a marketing context, what is a promotion?
Informing customers about products or services and persuading them to buy them.
make or do: exercises
do exercises
Name one product that Lindal manufactures.
Aerosol cans (valves, actuators, caps, etc).
1.5
One point five
Where is Brian?
(Hint: He is not in the kitchen)
Brian is in class, in France, at Lindal, etc.
Give an example of a well-known company and its product range.
Nike - sportswear, clothes, shoes, etc.
Give one sentence using the present perfect.
I have worked at Lindal for ten years.
In what country are LINDAL Group's headquarters?
Germany
3/4
Three fourths
or
Three quarters
In what state was Brian born?
Virginia
What does upmarket mean?
Expensive compared to other products of the same type.
Translate:
Je n'ai pas de thune. Peux-tu me preter de l'argent? Je te rembourserai demain, promis.
I don't have any cash/dough. Can you loan me some money? I'll pay you back tomorrow, I promise.
Name two industries or sectors to which Lindal supplies its aerosol dispensing solutions.
Personal care (e.g., deodorants, hair sprays)
Household products (e.g., air fresheners, cleaners)
Pharmaceuticals (e.g., medical sprays and inhalers)
Technical/industrial applications (e.g., lubricants, spray paints)
What are two ways to say 1,500?
One thousand five hundred
Fifteen hundred
What is Brian's favorite French food?
Saucisson sec
Give three elements of a consumer profile of someone who buys baby diapers.
Age: (young) adult
Marital status: Newlywed
Gender: male or female
Job, income level, etc
What does GDP stand for?
Gross domestic product
Give two examples of how Lindal France incorporates sustainability in its product development and manufacturing processes.
Lindal France focuses on eco-design, using recyclable materials and lightweight components to reduce environmental impact.
They invest in R&D for more efficient spray technology and collaborate with customers to develop custom solutions that balance performance with sustainability.
The company also integrates energy-efficient manufacturing practices.
$789,421,532.24
Seven hundred eighty-nine million, four hundred and twenty-one thousand, five hundred and thirty-two dollars and twenty-four cents.
What is Brian's astrological sign?
Taurus
(He was born on April 28th).
What are the "four p's" that form the basis of the "Marketing Mix"?
Product, price, promotion, place
In what situations is the present perfect continuous used?
To describe actions or situations that started in the past and continue into the present, or have recently stopped but still have present relevance.
Ex: I have been working all day / We have been waiting for the bus since 8 a.m.
How does Lindal France’s location and manufacturing capabilities contribute to its supply chain efficiency and competitive advantage in the European market?
Ex: Lindal France benefits from a strategic location in Europe, allowing rapid delivery to major European clients. Their facility is vertically integrated, offering in-house production from tooling to assembly, which enhances quality control, flexibility, and speed to market. This localized production minimizes logistical costs, ensures just-in-time delivery, and gives Lindal a competitive edge in responsiveness.
987,654,321,001
Nine hundred eighty-seven billion, six hundred fifty-four million, three hundred twenty-one thousand and one.
Who is Brian's favorite author?
(Hint: the author is French)
Jean Genet